In the past 18 months, I’ve taught more than 60 classes and workshops for General Assembly covering social media, Google Analytics, WordPress blogging, digital marketing, marketing technology, and various other topics. One of the questions I get asked at the beginning of most of these sessions is, “Do I … Keep reading >>>
“You can lead a horse to water, but you can’t make him drink,” right? Nope. A lie from the pit of hell.
That’s right, you’ve been told a lie for a long, long time. I’ll explain shortly. For now, consider your elevator pitch. You’ve got a maximum of 30 … Keep reading >>>
It hasn’t happened in quite a while, but at the Pitch Practice meetup, it used to be a fairly regular occurrence: someone would attend, but say nothing until the final call of “ok, who else would like to practice their pitch?” They’d invariably speak up with something like the following:… Keep reading >>>
Every week at Pitch Practice, we go through a simple exercise with every pitch. After the entrepreneur delivers his or her pitch, I ask the group the following questions, to see how well the message of the pitch was received:
- What is his/her name?
- What is the organization name?
We can draw more than just one point of inspiration from Simon Sinek’s TED Talk and book, “Start with Why”. One of the easiest methods of drawing in your audience to an understanding of you, your business, or your startup is to explain why you are doing what you are … Keep reading >>>
One of the most common topics of discussion at Pitch Practice is the time for the elevator pitch. Why 30 seconds? Next time you’re actually on an elevator, time the ride. It’s usually much less than 30 seconds. So why do we base an elevator pitch on that unit of … Keep reading >>>
Why does Pitch Practice exist? To help you, and anyone else in Atlanta at 1pm on Friday afternoons, practice their pitch for whatever idea or startup they are working on or thinking about or incubating. One of the biggest “objections” (put in quotes because it usually comes across as a … Keep reading >>>
Over the last 3 years of Pitch Practice, we’ve heard the following phrase quite a bit: “I’m not really sure where to start.” It’s common, and it’s ok. One of the best tools to come out of these past 3 years that really helps new entrepreneurs is the construct that … Keep reading >>>