Mark Cuban to Twitter: "Verify!"

Social Media: Your Time is Gonna Come (to Verify)

Mark Cuban proposed (ok, demanded) on Twitter that both Twitter and Facebook should verify every single user of their social platforms. I agree wholeheartedly with Cuban for one single clarifying reason, but how do we get there? What will have to happen when they pull the trigger on 100% verification? … Keep reading >>>

Anatomy of a simple social media ad marketing test

In January, I ran a social media advertising test for a client.  The goals of the test were as follows:

  • Determine which social media channels were best to target the brand’s demographic
  • Drive site visits to a specific page
  • Drive awareness of the brand in the local Atlanta market among
Keep reading >>>

Analytics Gone Awry

I love analytics.  Early on in my career, I got a huge boost because I was the only one who could make an Excel spreadsheet sing.  That became a very fun and lucrative skill to have. Today, analytics are everywhere because everything is connected and data is streaming from every … Keep reading >>>