Mark Cuban proposed (ok, demanded) on Twitter that both Twitter and Facebook should verify every single user of their social platforms. I agree wholeheartedly with Cuban for one single clarifying reason, but how do we get there? What will have to happen when they pull the trigger on 100% verification? … Keep reading >>>
Technology
The 5 Building Blocks of Content Marketing
Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>
How to create a landing page using Mailchimp
Yesterday, I wrote about all the stuff Mailchimp had conquered in the digital marketing space. One of those things is brand spanking new: landing pages. I've previously used Unbounce, Instapage, LeadPages, and Landing Lion. When I saw the announcement from Mailchimp, I had to give it a whirl. If you … Keep reading >>>
Mailchimp: Using the Past to Predict the Future
Mailchimp started out as an email design firm to make email newsletters look better. They became the greatest email marketing service provider in the galaxy by making the entire email marketing process so beautiful a sales guy could do it. But they don't stand still and haven't stood still on … Keep reading >>>
Cable-Cutter Alert: YoutubeTV is the Real Deal
For several different forms of technology, I'm a very early adopter. We ditched the "land line" telephone when we moved to Colorado in early 2000. My kids have never seen a phone connected to a wire. During that same move, we also implemented wireless LAN technology (it wasn't even called … Keep reading >>>