After 2+ years of Pitch Practice (almost) every Friday, my mind has often wondered what else we could accomplish in coaching entrepreneurs in how to more effectively deliver their message. Last week, as I gushed to the Village staff about how freaking awesome it is that they named the conference room that we meet in “The Pitch Practice Boardroom”, and Jessica remarked at how she thought that the pitch formula we employ every week could be used to make team meetings much more effective.

Let’s see how that might work. Here’s the formula (it kinda stays up on the Pitch Practice Boardroom wall.

We can eliminate the first two, name and company, and head to 3-6:

  • Problem: what obstacle(s) are you facing today in order to achieve your goals?
  • Customer: literally, who is your customer? Is it the team, the actual paying customer, another group within the organization, a vendor, partner? Who’s problem are you trying to solve?
  • Solution: What you think might be best. Remember the golden rule of bringing up problems in business: never bring up a problem without bringing at least one solution to the table. Otherwise, you’re just complaining.
  • Ask: Always ask for something. Ask for help, suggestions, input, money (budget), ideas, etc.

You may have 2 or 3 “pitches” in your morning stand up, or you may have none, but the elevator pitch formula could certainly help keep the verbosity of meetings to an all time low.

How do you keep your meetings to the absolute shortest time possible?

What do you think about that?

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