Ask anyone who has ever performed in front of an audience – whether it’s speaking, music, sports, comedy, or any other performance – and they will tell you that the audience’s reaction to their performance is what energizes them. A former NFL linebacker said, “The roar of the crowd…it’s like a drug.” At a sporting event, you clap and scream and whistle when the athlete(s) do something great that you love. But when a speaker is addressing a crowd, even with applause at appropriate times, that speaker doesn’t know when something struck a chord with the audience. Nor can speakers know when someone in the audience really wants to ask a question. What the speaker needs – and lacks – is real time, in the moment feedback on their performance.
Who is the entrepreneur?
Chad Estes is a co-founder of Vaudience. His name is clear, but the word “Vaudience” is one of those made up names, coming from “voice” + “audience”, and it’s tough for anyone to hear that name with clarity. It would be easy for Chad to say “Vaudience with a ‘V'” or something similar.
I like that Chad is reading his pitch. Remember, this is Pitch Practice. The best way to get good at something – anything – is to practice. Reading your pitch is your training wheels. It helps you go through the motions until you’re comfortable riding on two wheels.
What is the problem?
When a speaker is delivering a presentation, the speaker doesn’t know if the audience is into it unless they applaud (or throw tomatoes, but we’ve evolved from that, right?). Also, speakers can’t know if someone doesn’t understand what they’ve said or has a specific question in that moment. This pitch is a good example of a pitch that really needs a story that everyone can relate to. We all go to see or hear lots of people speaking for motivation, industry education, etc. Chad should find a well-known example of a speaker and put a story around that event as to how Vaudience would make it better for the audience and give the speaker a huge benefit.
What is the solution?
Vaudience is a simple app for the audience to tap one of four buttons to capture feedback at that moment for thumbs up, thumbs down, question, or comment. Vaudience gives the audience a voice during the presentation and gives the speaker the ability to see where his or her words made an impact, caused confusion, or raised a question.
Who is the customer?
Great example of customers vs. users here. Who will pay Vaudience money? Professional speakers. But it’s the audience who will actually use the app. The speakers will use the analytics portion of the Vaudience product, not the app. Speakers pay the money to put the app in the hands of their audience.
What is the ask?
Customers! The lifeblood of any new startup is customers. In this case, Chad is seeking customers to create case studies for various use cases for the product. Ask, and you shall receive.