Venture Atlanta Day 1 Early Stage Presentations

Venture Atlanta really is that big a deal.  My first time attending the conference has been eye-opening, entertaining, and refreshing to see early stage companies making, you know, money and stuff.  The InfoSec panel at lunch was fascinating, but that’s a whole other post that will, as Johnson Cook so aptly stated, scare the hell out of you.  And it should, but that means there’s tons of opportunity for new companies to make the IoT secure.


Here’s a summary of the early stage startups’ pitches, most of which were very good.  You can really, really tell who practiced their pitch a LOT versus those who just kinda winged it.  ProTip: practice. A lot.  Don’t just wing it.



  • Category: SaaS / Email productivity
  • Problem description: We spend 1/3 of our time at work “doing email”, and yet we still miss stuff. Lots of stuff.
  • Solution description: Fully automated, enterprise ready, secure, scalable, platform agnostic email intelligence that uses contextual search to automatically put your email conversations in your CRM.
  • Total Addressable Market (TAM): $30 billion annually
  • Pitch Quality: A – Johnson Obviously practiced and memorized his pitch. Very smooth.
  • Fundraising: Just completed $2.4M seed round; Series A in Q2 2015



  • Category: Ed Tech
  • Problem description: in 2014 there are 144,000 open high tech jobs for just 88,000 CS graduates; and only 10% of our K12 schools even teach Computer Science, whereas the UK’s schools are standardized on teaching CS from the 3rd Grade
  • Solution description: MADLearn. MAD=Mobile App Development, and Crescerance provides a SaaS service for schools to more easily teach app development to young students.
  • Total Addressable Market (TAM): $2 billion annually in the US; $50 billion annually worldwide
  • Pitch Quality: C – I’m still not sure I know what they do, after saying the K12 market is very tough, they offer a SaaS product to the K12 market.
  • Fundraising: n/a



  • Category: Retail Marketing & Analytics
  • Problem description: 90% of all retail consumer habit data is still in the brick & mortar stores.
  • Solution description: In store analytics via touch cards that capture everything the customer looked at, and then emails that collection to the customer. “Location based content analytics”
  • Total Addressable Market (TAM): $1 billion annually
  • Pitch Quality: B+
  • Fundraising: $5M Series A


Allii Healthcare

  • Category: Healthcare
  • Problem description: Average time to see your primary care physician is 18.5 days; average wait time for the ER is 4.6 hours and costs an average of $1,300; urgent care takes hours at an average cost of $150/visit.
  • Solution description: Mobile application connected to a network of 15,000 ER physicians who can diagnose the 50 most common medical problems with an average wait time of 15 minutes; flat fee cash only.
  • Total Addressable Market (TAM): $35 billion annually
  • Pitch Quality: A
  • Fundraising: n/a



  • Category: Commercial Real Estate
  • Problem description: CRE investors, developers, brokers, and asset managers are making multi-million dollar decisions based on incomplete CRE industry data, while the velocity of the data grows exponentially year over year.
  • Solution description: Zillow + Tableau for the CRE industry, providing a marketplace, research, data analysis, and decision recommendations.
  • Total Addressable Market (TAM): $700 billion spent annually on CRE investments
  • Pitch Quality: B – though Jake did break the ice with the mistype of his name: Jake, not James; Jake mistakenly said they “already have $800 million committed” 😉 An honest mistake.
  • Fundraising: $800k of $1M seed round committed



  • Category: SaaS / user analytics & engagement
  • Problem description: Marketers  spent billions on customer acquisition, retention, and engagement, but the engagement is completely manual, report driven, and special development projects that take weeks.
  • Solution description: In app engagement with no custom code.
  • Total Addressable Market (TAM): $1.2 billion annually B2B SaaS
  • Pitch Quality: A – the user persona – Julie – was spot on.
  • Fundraising: n/a



  • Category: Software Testing
  • Problem description: Defects in B2B software cost the industry $60 billion annually; 75% of deployments have speed and quality defects.
  • Solution description: “Salesforce for developers & testers”.
  • Total Addressable Market (TAM): n/a
  • Pitch Quality: B+ – excellent analogy and customer success stories
  • Fundraising: $2M Series A


Unicore Health

  • Category: Healthcare
  • Problem description: $75 billion in annual worker’s comp costs because employees’ injuries are not properly assessed for the job tasks, and the employee often doesn’t return to work after rehab.
  • Solution description: Connect all relevant employee/employer parties to make better, faster assessments and decisions about worker’s comp cases
  • Total Addressable Market (TAM): $75 billion annually
  • Pitch Quality: C – problem is clear, but solution is vague; “if we capture just 1% of this huge market…” is not a plan
  • Fundraising: n/a



  • Category: Residential Real Estate Finance
  • Problem description: nobody knows how residential real estate finance works. It’s too slow and too expensive.
  • Solution description: “Millennialize” the residential real estate financial model by computerizing and crowdsourcing the investment in each home loan.
  • Total Addressable Market (TAM): $75 billion annually
  • Pitch Quality: B – when raising money, set your raise amount and ask for it, instead of “$2 – $5 million”, a big range.
  • Fundraising: $2-5 million Series A


  • Category: product delivery
  • Problem description: Local couriers are too expensive, and not aimed at individuals; Craigslist is risky; TaskRabbit doesn’t deliver big stuff; Uber & Lyft don’t deliver stuff at all.
  • Solution description: On demand local delivery through a distributed fleet of drivers; Uber for delivering things.
  • Total Addressable Market (TAM): $93 billion spent annually on local delivery today
  • Pitch Quality: A – Everette Steele killed it, and Kanga is profitable after just 6 months
  • Fundraising: $1.5 million Series A



  • Category: Industrial predictive analytics
  • Problem description: $40 billion spent on maintenance annually and $9 billion spent on inaccurate (40%) prediction of when a machine or industrial device will fail.  $2.6 billion in accidents caused by equipment failure.
  • Solution description: Proprietary algorithms to generate up to 94% accuracy in predicting failure.
  • Total Addressable Market (TAM): n/a
  • Pitch Quality: B – not clear exactly how the solution works
  • Fundraising: oversubscribed on a $1M round; prepping for $5M series A



  • Category: Ecommerce / Digital Marketing
  • Problem description: n/a.
  • Solution description: Digital marketing for ecommerce retailers, of which there are 500,000 worldwide
  • Total Addressable Market (TAM): $3 billion
  • Pitch Quality: B- – It’s a great solution, but what specifically is the problem?
  • Fundraising: n/a

  • Category: Digital Marketing
  • Problem description: How can marketers break through the estimated 3,000 marketing messages that the average adult receives each day?
  • Solution description:  Combine CRM, Marketing Automation, and Social Listening to personalize each message with the right timing via the right messaging channel
  • Total Addressable Market (TAM): $3 billion
  • Pitch Quality: B-
  • Fundraising: Series A $3 – $5 million


Did you attend day 1 of Venture Atlanta?  If so, what were your thoughts on the early stage presentations?  I look forward to hearing the rest of the presentations tomorrow.

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