Venture Atlanta Day 2 Early Stage Presentations

Today’s early stage presentations were very, very good, with a few exceptions.  To address what those exceptions are, I’ve posted some pointers about what to do and what not to do in a big-time presentation like Venture Atlanta.  Below is a wrap up of the Venture Atlanta Day 2 Early Stage Presentations.



  • Category: SaaS / 3D computer vision
  • Problem description: physically measuring anything – home windows, floors, roofs; oil & gas destinations, construction sites – takes forever and requires one or more people’s presence with measuring devices.
  • Solution description: Pixel level accuracy and measurement from a photograph with a smartphone or web cam from a drone.
  • Total Addressable Market (TAM): $4 billion annually; 100,000,000 measuring/modeling events each year in the U.S.
  • Pitch Quality: A – Dan Ciprari is very smooth; no mistakes, no “ums”
  • Fundraising: Series A in Q2 2015



  • Category: SaaS / web site performance monitoring
  • Problem description: ecommerce companies lose billions each year because a web page is broken or slow.
  • Solution description: Proactive SaaS web site performance monitoring via a global distributed monitoring infrastructure; Atlanta’s No. 1 place to work; a 1.5 second improvement in web site performance gave TempurPedic 14% more revenue per customer.
  • Total Addressable Market (TAM): n/a
  • Pitch Quality: A – Craig Hyde has done this before: “We don’t need any money, but we can do math.”
  • Fundraising: Series A in 2015


Niche Video Media

  • Category: SaaS / video & content security
  • Problem description: Video and other asset file theft by hackers, e.g., the Apple iCloud nekkid pictures hack.
  • Solution description: Six layer security to protect the video files of the SMB market.
  • Total Addressable Market (TAM): $100 billion
  • Pitch Quality: B- – the problem statement is difficult for most people to understand, outside of the iCloud hack example
  • Fundraising: Raising $750k for sales & marketing operations for 1 year


Blue Leap

  • Category: SaaS / Voice, video, and text in CRM
  • Problem description: CRM users only get in CRM what they put in CRM, and that does not include voice calls, video calls, or text messages.
  • Solution description: The Blue Leap Connector Multi-Channel Media Bar allows CRM users to record entire voice calls or voice messages, text messages, and video calls; text messages have a 6 second response time, compared to email’s 48 hour average response time (leading to Raleigh Burgess’ quote, “Email is going by the wayside.
  • Total Addressable Market (TAM): $15 billion annually just from Oracle ecosystem
  • Pitch Quality: B
  • Fundraising: $4M series A (bootstrapped to date)



  • Category: SaaS / Inside sales coaching
  • Problem description: Sales coaching is the only controllable means of increasing sales productivity, and yet nobody is systematically doing sales coaching. “Ebola is cured, but the lack of sales coaching is epidemic!
  • Solution description: The first sales coaching platform that enables sales managers to make the most of the 3-5 minutes each day they use to coach their sales reps.  It’s not about what your sales reps are doing, but why they are doing it.  Just average sales coaching improves sales productivity by 19%. Rivalry’s best customer improved sales productivity by 47%.
  • Total Addressable Market (TAM): $15 billion annually just from Oracle ecosystem
  • Pitch Quality: A+ – Jon Birdsong knows his space, and speaks knowledgeably and passionately about it, while taking time to be natural and humorous.
  • Fundraising: Series A in 2015


Social 123

  • Category: SaaS / Contact accuracy for B2B marketing automation
  • Problem description: The contact database is the fuel that goes into the marketing automation Ferrari, but that fuel is 40% inaccurate and 20% outdated.
  • Solution description: Using the power of self-reported social media, Social123 recovers, originates, enriches, and validates the contact information in your CRM.  “The contact data in your CRM will never expire again.
  • Total Addressable Market (TAM): $1.2 billion annually spent on B2B marketing automation
  • Pitch Quality: B – despite losing his voice, Aaron Bidder acknowledged that obstacle and delivered well.
  • Fundraising: $3-5M Series A in 2015



  • Category: SaaS / Industrial control systems security
  • Problem description: All those areas that the infosec panel discussed on Day 1 of Venture Atlanta are extremely vulnerable; they don’t know what’s going on in their networks.
  • Solution description: NexDefense was purpose built to win the exclusive rights to the “Sophia Project“, which they did in 2012. That’s all we know. Kind of confidential.  They get their leads from the NSA.
  • Total Addressable Market (TAM): The size of the U.S.A.’s industrial infrastructure, but that’s just a guess.
  • Pitch Quality: A – Derek tells the story very well.
  • Fundraising: $1.9M in seed funding currently; raising $5M (at least) Series A in 2015

What do you think about that?

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