Yik Yak Keeps Winning

I’ve written here before about how I just don’t get Yik Yak. I follow Yik Yak on twitter. They only tweet the most entertaining “Yaks” from their users. Nothing else. I have to admit that the musings of their users are really funny. Beyond that, I still really don’t get it.

But, you know what? I am so not their target audience of user or investor. So I don’t matter in their equation.

That said, let’s look at (what I know of) the very brief history of Yik Yak.

The above events are in order, and there’s no dates listed with them because when all this happens in about 18 months, we’d be talking about a few days between events. That in and of itself is freaking amazing. Droll & Buffington are living the startup dream that Hollywood portrayed in “The Social Network”, except that their rental house is ATV.

There has even been a rumor that Facebook wants to buy Yik Yak. OK, more than just a rumor since it came from GigaOm founder Om Malik, who is pretty much in the know. Based on Yik Yak’s valuation of approximately $300 – $400 million, it is my layman’s prediction here that Yik Yak will indeed be acquired, and it could be another Atlanta unicorn, this time in the B2C market, which is very rare indeed.

Still don’t get Yik Yak? Me either, but despite the facts that (a) the word “revenue” is never, ever mentioned in any discussion about the startup, (b) they don’t even publish a blog and (c) don’t disclose any user numbers, Yik Yak keeps winning.

Maybe if Yik Yak were just a bit more transparent about telling their story, more people would “get” it, and appreciate their success.

What do you think about that?

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