I’ve written here before about how I just don’t get Yik Yak. I follow Yik Yak on twitter. They only tweet the most entertaining “Yaks” from their users. Nothing else. I have to admit that the musings of their users are really funny. Beyond that, I still really don’t get it.
- Founders Droll & Buffington graduate from Furman University with an idea: Yik Yak.
- Yik Yak moves into Atlanta Tech Village
- Yik Yak named one of “10 worst apps for kids” (multiple times)
- Yik Yak implements geo-fencing to keep the app from working in middle & high schools
- Yik Yak raises $1.5M
- Yik Yak raises $10M
- Yik Yak raises $62M
- Yik Yak wins “Fastest Rising Startup” at 8th Annual TechCrunch Crunchies Awards
The above events are in order, and there’s no dates listed with them because when all this happens in about 18 months, we’d be talking about a few days between events. That in and of itself is freaking amazing. Droll & Buffington are living the startup dream that Hollywood portrayed in “The Social Network”, except that their rental house is ATV.
There has even been a rumor that Facebook wants to buy Yik Yak. OK, more than just a rumor since it came from GigaOm founder Om Malik, who is pretty much in the know. Based on Yik Yak’s valuation of approximately $300 – $400 million, it is my layman’s prediction here that Yik Yak will indeed be acquired, and it could be another Atlanta unicorn, this time in the B2C market, which is very rare indeed.
Still don’t get Yik Yak? Me either, but despite the facts that (a) the word “revenue” is never, ever mentioned in any discussion about the startup, (b) they don’t even publish a blog and (c) don’t disclose any user numbers, Yik Yak keeps winning.
Maybe if Yik Yak were just a bit more transparent about telling their story, more people would “get” it, and appreciate their success.