Life’s too short to spend 1/3 of your life at a job that brings you zero fulfillment.
Get High at Work!
The question
Why are 81% of all adult employees “not engaged” at work?
A 2025 study by ADP Research determined that more than 4 out of 5 adults in the workplace are not engaged at their job. The study emphasizes that employers should help their employees “find purpose.”
I think it’s your responsibility. More specifically, I believe it’s your responsibility to identify what brings you fulfillment.
How do you ‘find fulfillment’ in your work? You don’t find it; you create it. You make your work fulfilling by doing the things you were created to do, with zero expectation of anything in return.
Identify your gift, then give it away.
God-given Talent
× Giving
× Gratitude
Fulfillment
The intersection of work, talent, and the biology of giving and gratitude, explodes when you take the time to identify your unique gift, and then put it to work with zero expectations.
About Kevin
Kevin Sandlin is a serial entrepreneur, small-business owner, instructor, and speaker whose career has been shaped by one constant: learning through experience.
Let’s be honest: serial entrepreneur actually means “I’m unemployable.” I’ve failed miserably, and been miserable in many different roles.
Then I realized that, whenever I put my gift to work, all the other crap paled in comparison, and I loved going to work, no matter where it was or what I was doing.
How we work
Let’s start with a simple conversation. Arrange a video call and we’ll talk about what you’re working on, what you’re trying to accomplish, and how I might be able to help.
The what, where, when, and how are easy. The “why”, the message, is the deep, messy, fun part that’s all about your audience. That’s where we’ll really dig into how you – or your employees – can go about identifying what it is that brings you fulfillment, and how to put those gifts to work.
Posts, articles, and talks
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Digital Marketing Terms & Metrics
We kicked off a new class last night at General Assembly called “Digital Marketing Key Terms & Metrics.” We had a great turnout, and I tried a non-traditional delivery of this class. I didn’t use a slide deck. #FREEDOM! Instead, we started off with a little brain-freeing inspiration from this fantastic video. No, instead,…
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Try a sample, then eat the whole cake
Have you ever seen a big tasty-looking carrot cake in the window of a bakery, then run in and bought that $21.99 carrot cake, and then you get home, nuke a piece, dive in, and…ugh. That’s how my grandmother made carrot cake!! Where are the raisins? It’s so dry! But you bought the whole cake, and…
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4 Steps to Determine How Well You Know Your Brand
This post originally appeared on the General Assembly Digital Marketing Blog. How well do you know your brand? DO you know your brand? Actually, “brand” is an uncomfortable topic for many startup founders and small business owners, simply because they weren’t thinking about their brand when they started. It’s not a knock on them. Every entrepreneur…
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It’s easier – and better – for someone else to tell your story
Since transitioning from a simple content aggregation publication into a content marketing service, I’ve had dozens of meetings with entrepreneurs and marketers about “telling their story.” A consistent pattern has emerged out of those meetings that has become predictable in all my initial consultations with potential clients: It’s easier for me to tell your story…
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How and Why to Segment Your Website Audience
This post originally appeared on the General Assembly Digital Marketing Blog. When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go…
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4 Steps to Predictable Marketing Outcomes
One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, you can then grow your…
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Digital marketing summed up in six simple points
Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing or determine if they’d like to…
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Digital Marketing 101: Glossary of Digital Marketing Terms
This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. 2. Average…
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Digital Marketing 101: Creating Your Digital Marketing Calendar
This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in…
