I took a different route to becoming a Chief Marketing Officer. I started my career in sales, then project management, then business development. In those positions, I was an employee of two small (<60 employees) companies and then one very large (>40,000 employees) company. My next position was Founder & … Keep reading >>>
So you’re a brand new CMO (and by “you”, I mean “me”), where do you start? That’s what I’ve been figuring out for the last few weeks as the new CMO at FINSYNC.
The first thing was easy: I need a team, and … Keep reading >>>
I’ve been marketing in one capacity or another, for my own companies and my clients, for a quarter of a century (gulp!). In that time, I’ve hired many marketers and worked with many agencies and freelancers. What I’ve determined – and you are free to disagree – is that there … Keep reading >>>
Now there’s a good lookin’ bunch of Theta Chi Gentlemen! From L-R, the attendees at OXBB2019 were: Mike Haas, Mark Bowling, Charles Moore, Randy Stewart, Kevin Sandlin, Jeff Swanson, Jay Gibson, and John Scott.
Some things stayed the same as last year. We played 18 … Keep reading >>>
If you follow this blog at all, you’ll recall that last Autumn we rented goats to try to read our yard of about a third of an acre of English ivy. The previous owner of our home told us, “I just put out a few sprigs 40 years ago.” … Keep reading >>>
You can read a lot of articles about how to crank up your company’s marketing effort. You read things like “create some content” and “run ads on Facebook, Google, etc.” and “run webinars, create video, create infographics.” Those are all great, but yet for every one of those, you have … Keep reading >>>
Depression among people of all ages is becoming more and more common and problematic. That fact alone is problem enough; however, there is another problem that makes the first issue even worse. Half of people who are suffering from depression do not get any treatment at all. Uplift wants … Keep reading >>>
So you got your teenager an iPhone! Nice. You realize, of course, that you just gave 100% complete access to all the world’s information & content on a device more powerful than the Apollo 11 to a pubescent young adult whose prefrontal cortex … Keep reading >>>
The title of this post is a hint at the rest of the story below. Imagine attending or organizing an event (kids athletic event, performance, conference, party, reception, speech, etc.) that is not “professionally” captured on video. However, there are several individuals capturing the event on various video devices from … Keep reading >>>
