Category: Digital & Content Marketing

Our blog on content marketing and digital marketing

  • What we learned in Blogging for your Brand

    We had a fantastic time last night at General Assembly Atlanta!  Thanks to everyone who attended “Blogging for your Brand”!  Even on a ridiculously cold night, we had a packed house full of people who were eager to start or get into first or second gear in their blogging.  Here’s a simple recap of the highlights of the evening.

    • Blogging is popular! As evidenced by the crowd, it’s clear that there’s a strong need for people to learn the basics of regular blogging, and get over the perceived hurdles of blogging every day or every week for your own brand or for your company’s brand.
    • Personal and/or corporate brand – blogging is blogging! There are a few clear differences between blogging for you vs blogging for your company, but for the most part, it’s the same.  Start. Write. Repeat. Anyone can get bogged down worrying too much about whether to use Blogger or WordPress or Medium or whatever, whether to tweet about your blog or post to Instagram, whether to write every day or every week or twice a week, or whether to monetize a blog or not. Your best bet is to start.
    • Start a movement – Just like in this fantastic TED Talk video. Someone HAS to start everything. Why not you?  If you’re hesitant about blogging, it’s ok, just go. Tell your story. Everyone loves a story!
    • Seinfeld did nothing – We defined what everyone’s “story” really is, and it’s everything! Seinfeld made multiple millions saying nothing. You and your company have so much more than nothing.
    • Everyone has content – Consider Seinfeld’s approach. Everything that happens to you or your company is content for content marketing. Every new hire, new product, new feature, new event, successes, failures, partnerships, news…everything. Make a list of everything that could provide value to your audience, and then write about it.
    • Everyone has their own style, cadence, and degree of content. Find yours. For comparison and contrast, consider personal/vulnerable (John Saddington) vs. regular/analytical (David Cummings).
    It really was an awesome crowd, and it was a ton of fun teaching this class. I look forward to doing that one again.

    I’ll be teaching again in a couple of weeks on how to create and execute a social marketing strategy, and then the GA Digital Marketing Class starts Jan 27, and takes place every Tuesday & Thursday, 6:30pm – 9:30pm for 10 weeks.

  • Preparation

    How do you prepare for an event that you will lead?  I think about this process all the time, and every time I lead any event.  Every Friday, when I lead Pitch Practice, I prepare to welcome newcomers and give them an overview of why we’re here and what we do, and then to help any and all who attend with the intent of improving their pitch.  Today, I’m preparing to teach “Blogging for your Brand”, put on by General Assembly.

    How will I prepare?  That’s a loaded question; however, I still go about it generally the same way I went about preparing for tests and exams in college.  Here’s how I studied and prepped in college.

    • Always attend class. Woody Allen’s famous words are applicable here: “80% of success is just showing up.”  My Economics professor prepared us for the “real world” by telling us to “get ready for the world of all 8AM classes and no cuts.” You don’t cut class in the real world.
    • Take copious notes. I wrote down every single word the professor said. Everything. My hand would cramp several times in each class. No, we didn’t have iPads or laptops when I was in college. #oldschool  It’s been proven that writing something down is the equivalent of reading it seven (7) times.
    • The same day, rewrite your notes.  My fresh, first run notes from the class looked like chicken scratch and would be gibberish to anyone else. When I rewrote my notes, they’d be neat and understandable.
    • Read the re-written notes once a week until text/exam time. Reading them a little at a time cements them into my brain, and doesn’t take nearly as long nor is it as painful as cramming the night before.
    • The day before the exam, I read my notes 3 times all the way through.  This part of the process would take a while, since I would average 3+ pages of notes per class session, but it would be the 2nd, 3rd, or even 4th time I had read the notes, so it really became more of a “skim” than a hard read.
    • Relax. There were many times that I would take a nap during the class period before an exam. I always preferred to go into a test or exam with a completely clear head, rather than cramming and stressing at the last minute.

    How does this relate to preparing to lead tonight’s class? Almost exactly, except that I’m the instructor! I spent approximately 4-5 hours creating the slide deck, then about 2 hours revising it. Again, I don’t do this all in one session, but rather over the course of a few weeks. Once I’ve decided that I like the deck, I’ll read through it once or twice each day in the week prior to the class. Today, since the class is tonight, I’ll review the deck twice more, making final notes for real world examples, humorous back stories, questions for the audience, etc.

    Then I’ll relax, and not really think about it again.  How do you prepare for big events?

  • Blogging for your Brand this Thursday at General Assembly

    I’ll be leading a 2-hour class called “Blogging for your Brand” this Thursday from 6:30 – 8:30pm at General Assembly, which is located at Ponce City Market, 4 doors down from Dancing Goats in midtown.  If you or your company are engaging in content marketing or if you know that you should be doing content marketing, then this short class is for you.

    Here’s what we’re going to cover:

    • blogging platforms
    • starting your blog
    • writing blog posts
    • best practices for posts
    • promoting your blog
    • measuring your results
    You don’t need to bring anything, though I highly recommend you bring something – iPad, laptop, piece of paper – to take notes on. This isn’t a fluff piece. You’ll be learning the nitty gritty, the basics, blocking and tackling, pick and roll of blogging for your brand. And I won’t be just standing up there lecturing you either. Instead, we’ll take what you already have and get you rolling along to regular, consistent, brand-building blogging.
    And your “brand” might just be your personal brand, so don’t think this class isn’t for you just because you’re a solo practitioner or free-lancer.
    The class is just $10, and you can register here. Hope to see you there Thursday night at 6:30pm.
  • Back to Blogger

    Managing a WordPress site and writing in WordPress are two very different things.  I’ve enjoyed the simplicity and power of plugins managing Atlanta Tech Blogs using a simple, cheap WordPress framework with a dozen or so plugins.  It works.

    But writing in WordPress isn’t cutting it for me.  That, among a couple of other reasons, is why as of yesterday’s obligatory 2014 review post, I am back to blogging using my original favorite, Blogger. In fact, it just hit me today that I started blogging 10 years ago using Blogger as my wife and I traveled to Kazakhstan to adopt our son and daughter. It’s good to be back.

    The other, more mechanical and practical reasons for switching back to Blogger from WordPress, after doing exactly the opposite last May, are three:

    • My blog was getting lost in the stream of Atlanta Tech Blogs posts
    • My SEO and readership were far better as a standalone blog 
    • I like the WordPress admin UI, but not the writing UI, even with WP v4.1

    Re-reading that old post from 8 months ago, I had landed on “In the end, it’s the themes and plugins that did it for me” as the sum of all reasons for moving over to WP; however, it was John Saddington’s epic essay offering deep advice for starting (or restarting) a blog that brought me back to why I really do prefer Blogger for writing.  If you have not yet read that post, I highly recommend that you do it today, especially if you are even considering blogging at all ever.

    One of my remaining issues with Blogger is that the product really has not changed much, if at all, in the 10 years I’ve been using it. Odd, but then like I said in the May 2014 post: Google made Ev Williams (Twitter co-founder) wealthy, and then promptly put the product on a shelf.  It’s this blogger’s opinion that Google has (a) done a huge disservice to the blogging community, (2) missed out on a massive opportunity that WordPress has capitalized on (CMS), and (3) left their content creation machine in the weeds in favor of Google+.

    No matter. The UI is good for me, and I agree with @Saddington that writing is the most important part of blogging, not the tech around your writing. So, as of yesterday’s first post of 2015, I’m back on Blogger to write, and staying with WordPress to manage.

  • Was 2014 a good year?

    I tweeted this on December 30:

    I’ll get to the cancer portion later, but my reason for embedding that particular tweet was “good riddance 2014.” Yes, I’m glad that year is over. Why?

    Let’s see. In 2014, I shut down a company (my 4th failed startup). I started Atlanta Tech Blogs as a project, and now it’s turned into a nice niche service business. I mentored a half dozen or so startups at ATDC. Seeing their progress and success has been very rewarding, as is helping entrepreneurs work on how to build a great pitch every Friday at Pitch Practice. I started teaching Digital Marketing for the new kid in town, General Assembly. Shameless plug: I’m teaching “Blogging for your brand” next Thursday night January 8, at the General Assembly location 4 doors down from Dancing Goats. And, towards the end of the year, I helped bring an idea to life that may have some fun and lucrative future prospects. I hope to share more on that later.

    Despite the shutdown of c|d8a, from a business perspective, I learned more in 2014 than I ever have. So chalk that up to the “good” side of 2014. Economically, not so good due to the aforementioned shut down, but all our needs were met, and we are faithful believers that they always will be. God has so generously provided for me and my family that sometimes I have strongly correct myself when I get that awful envy bug.

    On the personal side of things, mainly my health, I’ve certainly had better years. In April & May, I had two gallstone attacks. Then one gallbladder removal. We chose to get that out of the way quickly, because a week later I traveled to Poland and Czech with my son as part of the Atlanta Boy Choir on a trip we will never forget. Pain overshadowed by an incredible Father-son experience.

    Then two attacks of choledocholithiasis. What? You never heard of choledocholithiasis? Living under a rock I guess. Well, neither had I until the 3rd week of June. That’s when I discovered that, after your gallbladder is removed, there’s half a good chance you may still have a gallstone in your “common duct”, which connects the liver and pancreas to your stomach. This condition can only be described by picturing I-75 (bile duct) and I-85 (pancreatic duct) merging into the downtown connector in midtown Atlanta, and the connector is 100% completely blocked by an overturned cement truck. So everything on I-75 southbound and I-85 southbound is stuck and going nowhere. They start feeling that mess up in Cobb (liver) and Gwinnett (pancreas) pretty quickly. Most excruciating bodily pain I had ever experienced (at the time).

    Simple endoscopic surgery to remove it, but that came at the tail end of a 4 day 3 night hospital stay, most of which was enhanced by the strong presence of morphine.

    I ran the Peachtree Road Race a week later. With my daughter. My 10th. Her first. Pain overshadowed by an awesome daddy-daughter experience.

    If you’re counting, that’s 2 surgeries this year. Flashback to November 2012, when I had a malignant tumor removed from my bladder. I’ve been all clear for over 2 years since, until December 15, my final checkup of the year, at which I had hoped to hear the doc say, “come back in a year” instead of the current semi-annual schedule. Nah!

    Ring up surgery #3 for 2 days before Christmas, which turned out to be a huge blessing, since our health insurance gets completely jacked up as of today. Please, don’t even get me started on the “ACA”, which is anything but affordable. But I digress.

    That made for a very interesting Christmas. First, the knowledge that the bladder cancer had returned. Laying that on my wife and kids was not fun at all. The surgery, for me, was a non-event. Yay general anesthesia! But the following 24 hours were worse than the choledocholithiasis. I kid you not. That led to a Christmas Eve visit to the ER. That’s how bad the pain was. Knowing that this surgery was to remove bladder cancer helps you understand the corresponding location of said excruciating pain.

    Enter “cathie”, my temporary life saving, pain removing partner for the next week. One of my best friends had surgery in college and couldn’t go afterwards. He screamed until they gave him his own “cathie”, after which he said, and I quote, “that was better than any sex I’ve ever had, before or since.”

    We had to leave our kids on Christmas Eve. We ordered in Chinese. I got home at 10pm and went straight to bed.

    A couple of days after that surgery, we had a Christmas with just us, very, very few decorations, and very few presents. I was fully reminded of the Grinch’s sentiment as all the Whos down in Whoville sang just the same.

    Christmas is about the birth of a dirt poor son of a carpenter in Bethlehem, promised hundreds of years earlier throughout Scriptures, born for the sole purpose of dying on a Roman cross as the ultimate, perfect sacrifice offered by God to a sinful world. Christmas is not about presents, decorations, or even those fun, silly Christmas songs.

    And then on the sixth day with “cathie”, our relationship was over. And there was much rejoicing. Pile on top of that unbelievable physical relief the news that everything they removed during the surgery was benign, and this kid was one very happy man. That’s when I posted the tweet. At that moment, though fully relieved of pain, discomfort, and bad news, my opinion of 2014 was not friendly.

    After a few days of relaxation, reflection, and refreshment with my family, and writing this my first post back on Blogger after 6 months blogging personally on Atlanta Tech Blogs, I now look back on the previous year with a strong sense of incredible learning experience. Pain is a superior teacher. Combine pain and failure, and we learn very quickly. Add great experience, fun experimentation, and a dash of success, and you have a solid year that I can look back on and honestly say I learned so much. 2014 was a very good year.

    And this was Christmas…

  • Atlanta’s Tech Startup Blogs

    Here’s a (non-exhaustive) list of Atlanta Tech Startup Blogs in alpha order.  Raise your hand if you’re not here.  Seriously, if you don’t see your favorite Atlanta Tech & Startup Blog listed, please tell me.  I’m personally blown away by the sheer number if high quality blogs from Atlanta. Have you read all these?  Wow.  There are only 49 here.  I bet there are well over 100.

    Whether you are or are not on this list, please keep in mind the following simple basics of blogging / content marketing:

    1. Make sure your blog has a valid RSS / Atom feed.  About 1/3 of these don’t.
    2. Make sure your blog has a decent fav icon. More than half of these don’t.
    3. It’s a good idea to use an image in each blog post. WP calls these “featured image”. Blogger calls them a thumbnail and displays the first image (if you have more than one) as the thumbnail image in your RSS feed.

    On the right is my initial categorization: either “About Startups” or “From a Startup”.  I may or may not categorize these more specifically.  What do you think?

    Source URL Startup
    Stephen Fleming academicvc.com About
    AcuityCFO acuitycfo.com/blog/ From
    Allen Nance allennance.com About
    Jon Birdsong atlantastartupcommunity.wordpress.com/ About
    Atlanta Tech Village atlantatechvillage.com/buzz About
    Jeff Hilimire JeffHilimire.com About
    ARPR arpr.co/blog From
    Marketing Eye marketingeyeatlanta.com/blog.html From
    CallRail callrail.com/blog/ From
    Scott Henderson causeshift.com/connected-awesomeness/ About
    CheckAction checkaction.com/blog From
    Cooleaf blog.cooleaf.com/ From
    Synapp.io datavalidation.com/blog/ From
    David Cummings davidcummings.org About
    Digital Assent digitalassent.com/blog/ From
    Dragon Army blog.dragonarmy.com/ From
    Flashissue flashissue.com/blog/ From
    Lance Weatherby blog.weatherby.net/ About
    friendly human friendlyhuman.com/blog/ From
    Paul Freet getoutofthebuilding.com/ About
    Hypepotamus hypepotamus.com/ About
    Kyle Van Pelt inceptionselling.com/ About
    John Saddington john.do/ About
    Johnson Cook JohnsonCook.com About
    Kevin Sandlin kevinsandlin.com About
    Kevy kevy.com/resources/blog/ From
    Kyle Porter kylegport.com/ About
    lindsay trinkle lindsaytrinkle.com/ About
    MailChimp blog.mailchimp.com/ From
    Michael Tavani https://medium.com/@tavani About
    Mike Marian MikeMarian.com About
    John Melanakos notonlyluck.com/ About
    Patientco patientco.com/category/blog/ From
    PerfectPost blog.perfectpost.net/ From
    Pindrop Security pindropsecurity.com/pindrop-security-blog/ From
    QASymphony qasymphony.com/blog/ From
    Rigor rigor.com/blog From
    RippleIT rippleit.com/blog/ From
    Rivalry rivalry.com/blog/ From
    Roam meetatroam.com/blog/ About
    SalesLoft blog.salesloft.com/blog/ From
    ScoutMob scoutmob.tumblr.com/ From
    SherpaDesk sherpadesk.com/blog/ From
    Everett Steele daily.everettsteele.com/ About
    The Iron Yard blog.theironyard.com/ From
    InsightPool insightpool.com/blog/ From
    Venture Atlanta ventureatlanta.org/category/blog/ About
    Voxa voxa.com/blog From
    We Get Around we-get-around.com/wegetaround-atlanta-our-blog/ From