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Digital Marketing

Content Marketing: 4 Solid Examples and Your Own How To Guide

When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a Keep reading >>>

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Digital Marketing Technology

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>

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Digital Marketing Digital Marketing 101 Startups

Content Marketing: A Simple Plan for Startups or Small Businesses

When I use the phrase “content marketing”, most people I’m talking to nod their heads and agree that it’s a necessity for any business, especially a startup or a small business without a huge marketing budget. But when we dig deeper, I find that many people still lack a good … Keep reading >>>

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Digital Marketing

Earned Content: Shoot For The Stars, and Create Content So Good Your Audience Shares It

Once you’ve created your “sun” content, around which everything else revolves and gets its energy, you create planets (blog posts) and moons (social media posts). When you do those things properly, and target the right audience, you’ll get the “stars.” What you’ve created is your “owned content”. You created … Keep reading >>>

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Digital Marketing

Every Planet Must Have Moons! Or, support your blog posts with social media

Continuing with the theme of the solar system as your content marketing strategy, plan, and process, we’ve now created a big piece of content (the sun) and ten smaller pieces of content (planets) repurposed from this larger piece of content. So we have a sun and some planets. Now … Keep reading >>>