Digital Marketing 101: Glossary of Digital Marketing Terms

This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics - information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or … Keep reading >>>

Digital Marketing 101: Understanding the Digital Marketing Funnel

This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But … Keep reading >>>

Digital Marketing 101: Social and Search Paid Advertising

This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the … Keep reading >>>

Digital Marketing 101: Measuring Your Digital Marketing Efforts

This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and … Keep reading >>>

Digital Marketing 101: Developing Your Brand Strategy

Cross-posted from the General Assembly blog. Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the … Keep reading >>>