When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a … Keep reading >>>
digital marketing
The 5 Building Blocks of Content Marketing
Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>
Facebook 2018: “Spend less time on Facebook” really means Scarcity of Ad Space
Last week, Mark Zuckerberg published an explanation of his vision for 2018. You can read the text here. In a nutshell, the CEO has seen the light that his audience of users - more than 1/3 of the Earth's population - is spending too much time on Facebook. And, Zuckerberg … Keep reading >>>
Earned Content: Shoot For The Stars, and Create Content So Good Your Audience Shares It
Once you've created your "sun" content, around which everything else revolves and gets its energy, you create planets (blog posts) and moons (social media posts). When you do those things properly, and target the right audience, you'll get the "stars." What you've created is your "owned content". You created it … Keep reading >>>
Inbound Marketing: Blocking & Tackling
Yesterday, I was reminded by David Cummings, via his daily blog, that there are some very basic elements to starting up the sales and marketing of any business and specifically a technology startup. I refer to these basic elements as blocking and tackling, or things you simply have to do … Keep reading >>>
Hiring Jr Marketer / Campaign Manager at The Combine
I've posted to several social media outlets that we're currently hiring an experienced Junior Marketer at The Combine. Here's what I posted on Twitter. Since that post, which I also shared on LinkedIn, I've received a few dozen inquiries, most of which have simply asked for "more info." To that … Keep reading >>>
Facebook Ads: Daily Budget vs. Lifetime Budget?
Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What he said … Keep reading >>>
Require Email: Two ways to require a subscription before a download
What I'm explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital classes at General Assembly via this website. In each case, I used a different method of "hiding" a PDF … Keep reading >>>
How fast is a Google SEO penalty?
Atlanta Tech Blogs, while a simple service to the community, is also a source of digital marketing, social media, and SEO experimentation. Kind of a sandbox of sorts. Last week, while I canoed and portaged 60+ miles in the boundary waters of northern Minnesota, we ran another experiment. We put … Keep reading >>>
DGM Camp Day 3: Content Day freaking ROCKED!
An NPS of 71 pretty much says it all: content day rocked. Several DGM Campers said this day was the best day by far. I agree. It was a fantastic day, and I learned just as much as anyone else. We began with a 90 minute lesson on blogging. One … Keep reading >>>