When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a … Keep reading >>>
Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>
Last week, Mark Zuckerberg published an explanation of his vision for 2018. You can read the text here. In a nutshell, the CEO has seen the light that his audience of users – more than 1/3 of the Earth’s population – is spending too much time on Facebook. And, … Keep reading >>>
Once you’ve created your “sun” content, around which everything else revolves and gets its energy, you create planets (blog posts) and moons (social media posts). When you do those things properly, and target the right audience, you’ll get the “stars.” What you’ve created is your “owned content”. You created … Keep reading >>>
Yesterday, I was reminded by David Cummings, via his daily blog, that there are some very basic elements to starting up the sales and marketing of any business and specifically a technology startup. I refer to these basic elements as blocking and tackling, or things you simply have to do … Keep reading >>>
I’ve posted to several social media outlets that we’re currently hiring an experienced Junior Marketer at The Combine. Here’s what I posted on Twitter. Since that post, which I also shared on LinkedIn, I’ve received a few dozen inquiries, most of which have simply asked for “more info.” … Keep reading >>>
Last week, David Caron, owner of DCD Agency, was a guest at our Digital Marketing class at General Assembly. He educated us all in Facebook ads and, more specifically, video ads. One remark he made, without even really thinking about it, should change our Facebook ads forever. What … Keep reading >>>
What I’m explaining here are two ways to require email before the user downloads a PDF (or other asset). A while back, I began sharing the presentation decks from my digital classes at General Assembly via this website. In each case, I used a different method of “hiding” a PDF … Keep reading >>>
Atlanta Tech Blogs, while a simple service to the community, is also a source of digital marketing, social media, and SEO experimentation. Kind of a sandbox of sorts. Last week, while I canoed and portaged 60+ miles in the boundary waters of northern Minnesota, we ran another experiment. We … Keep reading >>>
An NPS of 71 pretty much says it all: content day rocked. Several DGM Campers said this day was the best day by far. I agree. It was a fantastic day, and I learned just as much as anyone else.
We began with a 90 minute lesson on blogging. … Keep reading >>>