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Digital Marketing

Content Marketing: 4 Solid Examples and Your Own How To Guide

When I talk about “content marketing”, the first thing most clients hear and think is “blog”. While that’s true, it’s not the whole truth. Your content is everything you publish or enable others to publish, from a press release to a technical support document to engaging your audience on a Keep reading >>>

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Digital Marketing Technology

The 5 Building Blocks of Content Marketing

Content marketing, as defined by some of the masters of the subject, is “the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” That’s very wide open, … Keep reading >>>

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Digital Marketing

Facebook 2018: “Spend less time on Facebook” really means Scarcity of Ad Space

Last week, Mark Zuckerberg published an explanation of his vision for 2018. You can read the text here. In a nutshell, the CEO has seen the light that his audience of users – more than 1/3 of the Earth’s population – is spending too much time on Facebook. And, … Keep reading >>>

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Digital Marketing

Earned Content: Shoot For The Stars, and Create Content So Good Your Audience Shares It

Once you’ve created your “sun” content, around which everything else revolves and gets its energy, you create planets (blog posts) and moons (social media posts). When you do those things properly, and target the right audience, you’ll get the “stars.” What you’ve created is your “owned content”. You created … Keep reading >>>

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Digital Marketing Startups

Inbound Marketing: Blocking & Tackling

Yesterday, I was reminded by David Cummings, via his daily blog, that there are some very basic elements to starting up the sales and marketing of any business and specifically a technology startup. I refer to these basic elements as blocking and tackling, or things you simply have to do … Keep reading >>>