Anatomy of a simple social media ad marketing test

In January, I ran a social media advertising test for a client.  The goals of the test were as follows:

  • Determine which social media channels were best to target the brand’s demographic
  • Drive site visits to a specific page
  • Drive awareness of the brand in the local Atlanta market among
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Scheduling Instagram posts

Over the past few weeks, one of my social media clients has been dabbling with Instagram. They have a strong presence on Facebook and Twitter (tens of thousands of followers on each), but have not moved onto Instagram for several reasons:

  • Not sure if target audience is active
  • Unsure
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