Big corporations have big corporation email security policies. Especially in the financial sector, email phishing is big business for hackers. Why? Because it works! Why does it still work, even though email has been around for a quarter century? Because most big corporations require their non-IT employees to attend a … Keep reading >>>
Pitch Practice
Problem: In FinTech, I don’t know you, and I don’t trust you
How many corporate data breaches have occurred in the last 5 years? The answer is, A LOT! In the FinTech (financial technology) sector, a data breach like Equifax in the fall of 2017 put all of our identities and financial information in danger of being stolen. Furthermore, with so many … Keep reading >>>
Problem: You don’t know your used car’s real history
I bought the car I currently drive at a local used car lot after finding it on AutoTrader. It's the exact same year, make, and model as my wife's car. We liked hers so much that I decided to just get another one exactly like it. I found it with … Keep reading >>>
Talking Pitch Practice and Startups on Atlanta TechEdge with Cara Kneer
This past Sunday, I was invited to be a guest on Atlanta TechEdge on Atlanta's local NBC affiliate 11Alive. I've been on Atlanta TechEdge before, but as part of a panel. This time, the interview was specifically about Pitch Practice and the new book, "Practice Your Pitch." I am always … Keep reading >>>
“Pitching is an acquired skill…you have to practice!” – Guy Kawasaki
If you follow Pitch Practice on Twitter, LinkedIn, or Facebook, you've seen some of the quotations we've been using to promote the new book, "Practice Your Pitch." These one-liners are not only inspirational, but very instrumental in how I explained the Pitch Practice method. From Guy Kawasaki (quoted in the … Keep reading >>>
Problem: Music Studio Recording Time is Expensive
The music business can be lucrative. As with most industries in which individuals can make lots of money, there are barriers to entry. One of those barriers is the cost to record. Renting recording time in a properly equipped music studio costs hundreds of dollars per hour. You - and … Keep reading >>>
“Practice Your Pitch”: It’s a Book, not a Flamethrower
Today, I am very happy to announce that "Practice Your Pitch - 21 Lessons from 2,500 Pitches from 4 years of Leading Entrepreneurs at Pitch Practice", is now a thing. It's a book. It is not a flamethrower. At just over 100 pages, it's a quick read full of quotes … Keep reading >>>
Nest For Your Lawn
Smart Lawn? The internet of things is making certain parts of our lives really easy. One of the first and best examples is Nest, the home thermostat that "learns" your preferences and manages your HVAC system to be more efficient. Best of all, there's an app for that. Nest made … Keep reading >>>
Problem: 30% Annual Shrinkage of Airline F&B Inventories
You know those little bottles of wine and liquor they serve on the airplane? The airline industry purchases $2 billion worth of those and other food and beverage items every year. What used to be just peanuts or pretzels is now complemented by Coke products, beer, wine, those awesome Delta … Keep reading >>>
Problem: Sales Follow-up Emails Overladen with Attachments
Salespeople, how do you make that initial follow up with your prospects? How many times do you follow up, being politely persistent? Prospects, how do you feel about the ever-present "follow up email" with 7 attachments? Marketers, what's the difference in success between a campaign with a beautiful, on-point landing … Keep reading >>>