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Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>
social
100 Homes
Every week at Pitch Practice, I meet new people. Last summer, I met Matthew Marshall. Shortly after that, I met Brett Hagler. Both are very impressive young entrepreneurs, but I had no idea what they'd end up doing. Then in December, Brett and I met for coffee, and he told … Keep reading >>>
Your college degree is worthless!
That's what retired talk show host Neal Boortz told me this morning (on the radio). Specifically, he said my degree in English is equivalent to one of those "BlahBlahBlah Studies" degrees. Ouch. But it made me think of two things, the first of which is the subject of this post. … Keep reading >>>
Social Media Strategy Mapping class @ GA
It's really easy to create an account on any social media channel, and start posting stuff. Almost too easy. Anyone can do it. There's your lowest common denominator for the social media ecosystem right there: anyone can do it. But who can do it well and get desired results? That's … Keep reading >>>
There is no silver bullet
I can't afford a SuperBowl commercial to launch my start up, can you? Even if I could, I'd be laughed out of startup land for wasting so much money on a one-shot deal, despite the fact that, if your 60 seconds are good, they'll be seen on YouTube for years, … Keep reading >>>