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Content marketing, as defined by some of the masters of the subject, is "the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." That's very wide open, … Keep reading >>>
WordPress
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Blogging on WordPress Just Got So Much Easier
Blog much? I do. I used to blog every day here, but lately, I’ve been so busy creating content for The Combine, Konstru, and PZFlex that I have maybe blogged once a month on my personal site. As with many other things in life, sometimes we put off doing a … Keep reading >>>
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Google Analytics: Tracking JavaScript and AJAX events
Yesterday's Google Analytics class was really great, and as usual, I learned something new as a result of teaching the class. Actually, I learned a few things, the first of which I wrote about yesterday: bounce vs. exit. The simple answer to the question of "how do you distinguish a … Keep reading >>>
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Drivin’ N Writin’
Do you talk on the phone when you're driving? When I have calls to make, I plan them for when I know I'll be in my car with time to talk and - especially in Atlanta - time to sit in traffic and do nothing else. However, I do not … Keep reading >>>
Drivin' N Writin'
Do you talk on the phone when you're driving? When I have calls to make, I plan them for when I know I'll be in my car with time to talk and - especially in Atlanta - time to sit in traffic and do nothing else. However, I do not … Keep reading >>>
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Two Free Digital Marketing eBooks from Atlanta Tech Blogs
It's been a long time coming, but I'm finally happy to share that I've created two eBooks from learning, doing, and teaching blogging and digital marketing over the past couple of years. The two ebooks are available for free to anyone who subscribes to the Atlanta Tech Blogs Daily Digest … Keep reading >>>
On Going Out of Business
The meaning of the idiom "fly by night" is "irresponsible; untrustworthy; undependable; dishonest. A fly-by-night person or organization cannot be trusted because they have not been established long, and could leave or close at any time (Alludes to a person who sneaks away secretly in the night.)." Unfortunately, I got … Keep reading >>>
Three ways to auto-promote your blog posts via email
Cross posted from the General Assembly Blog. There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads - or at … Keep reading >>>
WordPress v4: software and sycophants
Yesterday WordPress 4.0 was announced and available for download. I've been using WordPress since before v2.0, so I know this major update is a pretty big deal to the world's most popular blogging and CMS platform. That "big deal" is the subject of my forthcoming rant. Please be warned, this … Keep reading >>>
Moving From Blogger to WordPress
I've used Blogger for a long, long time for my personal blogging, including 87 posts that chronicled our adoption of our children from Kazakhstan in 2005. But 2005 was a long, long time ago, and Blogger really just hasn't grown or otherwise improved much since then. Yes, it's still easy … Keep reading >>>