Yesterday, Amazon CEO Andy Jassy held a meeting to discuss the pending return to office mandate at Amazon. A summary of his defense of the mandate:
“This was not a cost play for us. This is very much about our culture and strengthening our culture.”
As expected, the response is coming in hot.
Now go back 10 years, and consider this situation: you hire a new employee, and expect them to show up at work on their starting day.
Weird that we now consider that as just one option.
One hot take on the negative view of Jassy’s RTO mandate made these points on why Amazon will “risk losing talent”, citing a survey of 3,853 Americans conducted in February 2024:
* Remote work boosts critical areas like mental health and engagement.
* For most employees, full-time office work isn’t the ideal setup.
* Only a small portion of workers actually perform better in an on-site environment.
As I work from my screened porch this beautiful fall morning, I maintain my point of view that WFH vs. RTO is 100% dependent upon the organization, and senior leadership has the very visible responsibility of choosing the best path for their organization.
I’m on Jassy’s side here: “This is very much about our culture and strengthening our culture.”
The only thing in any business that leadership has 100% control over is the culture of the organization.
You can build and maintain great culture with WFH, RTO, or hybrid. Any of them will work.
Leaders get to (have to!) choose.
Amazon Mandates RTO
Comments
More from Kevin
-
Normal is just a setting on the dryer
We’re in session 3 of Digital Marketing at General Assembly, and the word “normal” has popped up in our discussions of analytics and measurement. What is normal? Some would say “normal is just a setting on the dryer”, but we’re not talking about “life” normal, but marketing analytics normal. In the DGM world, “normal” is…
-
How to Generate New Ideas For Your Blog
Cross posted from the General Assembly blog. One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s block at least once. Well,…
-
How To Start Your Email Newsletter
Cross posted from the General Assembly blog. There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric…
-
Week 1 of Digital Marketing @GA
I could not ask for a more enthusiastic and engaging group for this session of Digital Marketing at GA’s Atlanta location. In our first two sessions, there has not been a dull moment. So far, we’ve delved mainly into creating a brand and articulating that brand’s message. Last night we got a great insight into…
-
How To Start a Blog For Your Business
Cross-posted from the General Assembly blog. In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many,…
-
DGM: It’s on
The Digital Marketing (DGM) class at General Assembly‘s Atlanta campus starts TONIGHT, and it’s on from the start. Here’s a quick peek into what the next 10 weeks will hold. Day 1 – we’re bringing Pitch Practice into Digital Marketing! Can you believe it? That’s right, the first step in your digital marketing journey is…
-
Teaching Assistant Needed for Digital Marketing Class
I’m leading the Digital Marketing class at General Assembly Atlanta starting Tuesday Jan 27. The class will take place every Tuesday and Thursday night through April 2 at GA’s location at Ponce City Market in Midtown. The class is full, and we need a teaching assistant. While there will be an occaision or two to…
-
4 steps to outsource your blog
After Monday’s post outlining some of the benefits of outsourcing your content marketing, I received several surprised reactions and comments, mainly they didn’t even know they could outsource their blog. Here’s where we are: You know you should have an active company blog You know why you should have an active company blog You know now that…

Leave a comment