ATL CRE 2025

Earlier this week, CBRE announced the complete (CBRE already owned 40%) purchase of Industrious, bringing to light the new business segment within CRE known as “Building Operations & Experience (BOE)”. See Patrick Braswell‘s analysis here:
https://lnkd.in/evCBPMBM

At the end of 2024, just a couple of weeks ago, the following stats were published by Commercial Edge (link: https://lnkd.in/e-MFUJjz)

* Six out of the 25 top U.S. office markets have seen their vacancy rates increase by more than 500 basis points in the last year, with Austin leading with a 650-basis-point surge
* During 2024, 39.7 million square feet of office space was delivered, while only 9.1 million square feet broke ground
* Office properties have sold at an average of $179 per square foot, down 9% from the 2023 average sale price
* The average U.S. office listing rate stood at $32.85 per square foot, up 3.7% year-over-year
* After a slow start this year, Manhattan is once again the most sought-after market for office investment, logging $3.8 billion in transactions

Also, commercial mortgage rates ranged from 5.34% to 7.27% depending on the type of loan and lender.

What’s are the trends here, now that we’re into 2025 and about to inaugurate a new administration in Washington?

Here’s what I see as a relative newcomer to this space:
* Lots of empty office space means good deals on subleases and long term leases
* WFH as a top line “perk” for employees means employers can lease less space than they would have needed 5 years ago for the same number of employees
* Building technology has improved dramatically in the last 5 years, the very least of which is the near ubiquitous availability of fiber, and the most used of which is video conferencing technology, which is near Jetsons-like.
* CBRE has kicked down the door of Co-Working & Shared Office Space being a separate entity from CRE management companies. It’s now part of the mix.
* To level the playing field between WFH and RTO, building managers – not just their leased employers – are upping the game to make “the office” someplace you actually want to spend time.
* More CRE was delivered than started (broke ground) means more space on the market now but less on the way.

What’s all this mean? Movement. Activity. Opportunity. All of which is good for the marketplace and providers within the marketplace.

Comments

Leave a comment

More from Kevin

  • 6 Best Practices for Social Media Marketing Newbies

    This post originally published on the General Assembly Digital Marketing Blog. You’re just starting out actually marketing a business or non-profit organization using various social media channels and tools. You’re not a social media marketing expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries…

  • Digital Marketing 101: Social and Search Paid Advertising

    This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who…

  • Digital Marketing 101: Owned Content Marketing

    This post originally appeared on the General Assembly Digital Marketing Blog.   In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything…

  • Digital Marketing 101: Measuring Your Digital Marketing Efforts

    This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t…

  • Old marketing vs. new marketing: the only difference is data

    I love finding old ads for products we used to own in our childhood or teen years, like this 1983 Jeep Grand Wagoneer. Classic! I also am a huge fan of the series “Mad Men”, which is the essence of old school marketing, better known as advertising. Back then, it was similar to the old…

  • It’s not you. It’s me.

    I led an all day seminar this past Saturday at General Assembly in Atlanta. This class was a 6-hour event in which we compressed the 60 hours of the GA Digital Marketing class down to 6 hours, lunch from Chipotle included. Here’s a good description of the class and here’s a follow up to the…

  • 3 things that make it hard to tell your story

    It is my business to help entrepreneurs and small businesses tell their stories. Telling your story with great, compelling, consistent content builds trust among your audience, and helps them know that you have a solution to the problems they face every day. Most entrepreneurs don’t think they can tell their story, and they also don’t think…

  • Why to Tell Your Story

    I’ve written recently about telling your story and how to keep telling your story ad how some stories write themselves, but haven’t really delved into some deeper reasons to tell your story, so here’s the “why” of telling your story, both your personal story and the story of your business. I spent the day today on…

  • The Seven Things You Must Do to Win at SEO

    This post originally appeared on the General Assembly blog. Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants…