Choose the Adventure

Always choose the adventure.

That’s a rule for me. Not that every decision has an adventure attached, but many do. When adventure is an option, choose the adventure.

✔️ 2001 – I chose the adventure of building a startup (CWNP) from $250. 13 years later, we were acquired by a P/E firm, and CWNP thrives today.
✔️ 2005 – my wife and I chose the adventure of international adoption. We traveled to and lived in Kazakhstan for 56 days, and returned with our “Crazy Kazakh Kids”, one of which, my daughter, got married last week. Keep reading!
✔️ 2014 – my wife chose the adventure of starting her own custom cookie business. Now she has dozens of repeat customers all over Atlanta.
✔️ 2018 – our yard in Roswell, GA, was covered in ankle deep English Ivy. Lots of ways to get rid of it, but we chose to adopt goats for 2 weeks.
✔️ 2021 – I chose the adventure of buying a local shooting range and gun store. Talk about a learning experience!!
✔️ 2025 – my daughter chose to have a small wedding on the side of a mountain in Woodland Park, Colorado.

That is today’s “adventure” lesson. Always choose the adventure.

Instead of a “normal” north Georgia wedding, we invited family and close friends for a very small wedding on a Thursday afternoon in the Colorado Rocky Mountains.

“Normal” is a setting on the dryer.

My wife – Mother of the Bride and daughter’s wedding coordinator – tracked EVERYTHING in Google Docs and Google Keep, down to what color table cloths would be used for the rehearsal dinner vs. the wedding reception, down to who would press “Play” on the reception music playlist, down to what was in every single box (numbered, of course) in the back of my car.

She even made a visual time guide for the entire time guests would be there, so everyone knew exactly where they should be and when they should be there.

We asked a fraternity brother (and friend of 40 years!) to officiate the ceremony. He and his bride traveled across the country so he could marry my baby girl, who he has known for 20 years. He was ok, until he saw my face as i walked my baby girl up the aisle and he tried to ask, “Who gives this Woman to be married to this Man?”

We both lost it. Of course, I had already been nuked by my “first look” at my daughter, the bride-to-be. I literally could not speak.

We packed my Sequoia like the Beverly Hillbillies full of table cloths, signage, food prep, margarita glasses, silverware, custom napkins, pre-printed wedding programs, dresses and tuxedos, and drove 27 hours there and 27 hours back to hand deliver this wedding.

It was an adventure from beginning to end, including my wife’s secret, ingenious idea to include our 120lb yellow lab at the reception by having him take a bite out of the cake. The look on my daughter’s face when she saw that little touch was priceless.

Life is short. Life can be boring and monotonous as hell. When you have the opportunity, choose the adventure. You will never, ever regret it.

Always choose the adventure.

Comments

Leave a comment

More from Kevin

  • Try a sample, then eat the whole cake

    Have you ever seen a big tasty-looking carrot cake in the window of a bakery, then run in and bought that $21.99 carrot cake, and then you get home, nuke a piece, dive in, and…ugh. That’s how my grandmother made carrot cake!! Where are the raisins? It’s so dry! But you bought the whole cake, and…

  • 4 Steps to Determine How Well You Know Your Brand

    This post originally appeared on the General Assembly Digital Marketing Blog. How well do you know your brand? DO you know your brand? Actually, “brand” is an uncomfortable topic for many startup founders and small business owners, simply because they weren’t thinking about their brand when they started. It’s not a knock on them. Every entrepreneur…

  • It’s easier – and better – for someone else to tell your story

    Since transitioning from a simple content aggregation publication into a content marketing service, I’ve had dozens of meetings with entrepreneurs and marketers about “telling their story.” A consistent pattern has emerged out of those meetings that has become predictable in all my initial consultations with potential clients: It’s easier for me to tell your story…

  • How and Why to Segment Your Website Audience

    This post originally appeared on the General Assembly Digital Marketing Blog. When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go…

  • 4 Steps to Predictable Marketing Outcomes

    One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, you can then grow your…

  • Digital marketing summed up in six simple points

    Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing or determine if they’d like to…

  • Digital Marketing 101: Glossary of Digital Marketing Terms

    This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. 2. Average…

  • Digital Marketing 101: Creating Your Digital Marketing Calendar

    This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in…

  • Digital Marketing 101: Understanding the Digital Marketing Funnel

    This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I…