I drink 30 oz of coffee every morning. That’s 2 servings from a Yeti rambler. Hot, black, and strong. My wife buys the Costco brand. It’s got an orangy-red label that I’ve never read, because I don’t care.
I know a lot of people – my daughter comes to mind – who wouldn’t drink this coffee if they’d just been rescued from being stranded in the arctic for a week. You do you, boo. I don’t care about the brand of coffee I drink.
Same with wine. I have a relative who has a wine cellar, within which the least expensive bottle is well over $100. My wife buys the brand in the yellow box at Target. That aforementioned relative wouldn’t even cook with this wine. That’s ok. You do you, boo.
Same with beer. Yes, I have my go-to beer when I’m buying it (Yuengling), but if you hand me any ice cold beer, I’m gonna say thanks, clink bottles, and enjoy it, especially after 18 holes of golf.
And I’m confident I can hit a Wal-Mart golf ball into the woods or water just as effectively as I can hit a Titleist Pro V1x. Just give me a sleeve and let’s play.
I like my eggs scrambled with cheese, Waffle House style. My burgers with American cheese, tomatoes, and mayo. My turkey sandwiches with bacon, avocado, and mustard. My steak medium rare. My peanuts salted. Oatmeal raisin cookies, Spicy Chick-Fil-A with mayo, any kind of chocolate, Mac or PC doesn’t matter. And tap water.
My point with all this personalized information is that I have specific preferences and requirements about certain things. The coffee is a hard requirement, but the brand doesn’t matter. But most things I just don’t get too picky about. It just doesn’t matter to me. There is drama in decisions, and freedom aside from them.
Which means I’m just like everyone else, except for my preferences and requirements. And that’s what makes me – and you – unique.
That’s what we look for when we are in the service business. What are their preferences, and what do they not care about? What is highly specific and meaningful, and what carries no weight at all? What are the requirements versus what will bring them joy?
It takes time, but once you get to know your clients’, your co-workers’, your peers’, your friends’, your family’s preferences, you can deliver them, provide them, surprise them, and bring them joy with some of the little things in life.
Or you can bring them joy by removing the drama of having to decide something they care nothing about.
But you gotta take the time to get to know their preferences. There’s no substitute or replacement for time spent face to face with other people.
How much coffee do you drink on the daily?
I Heart Coffee
Comments
More from Kevin
-
What’s Your Ted Lasso Talent?
Ever drive home and realize you have no memory whatsoever about driving home? You’re on auto-pilot, completely lost in your thoughts, yet successfully navigating your car in Atlanta (or wherever) traffic? Yeah, me too. Happened just the other day. When I got home, I went out into the yard to do some much needed yard…
-
Search + Rescue Graduation
From November through April, these state guard soldiers endured freezing cold temperatures, inclement weather, and the grueling topography of the north Georgia mountains around Dahlonega to earn what we commonly call “The SAR Tab”. It starts with the understanding that “Search is an emergency!” Everything that follows that mindset is part of the training to…
-
Consistency is King
I used to say often, “Content is King.” Now I believe consistency is more important. Just like physical exercise: doesn’t matter how much you do, just show up and don’t put up a “0”. Do it. Last Tuesday, our weekly Bible study group completed our “season” of Bible study. Our season is generally the school…
-
Do Hard Things: Why?
“Do hard things.” I hear that a lot lately. Actually, that message has probably been pointed at me all my life, but I only started hearing it “lately”. My first instinct upon hearing those 3 words was, “why?” What’s your first gut reaction? Because my first question is “why?”, I pursued that question, and I…
-
Choose the Adventure
Always choose the adventure. That’s a rule for me. Not that every decision has an adventure attached, but many do. When adventure is an option, choose the adventure. ✔️ 2001 – I chose the adventure of building a startup (CWNP) from $250. 13 years later, we were acquired by a P/E firm, and CWNP thrives…
-
I Heart Coffee
I drink 30 oz of coffee every morning. That’s 2 servings from a Yeti rambler. Hot, black, and strong. My wife buys the Costco brand. It’s got an orangy-red label that I’ve never read, because I don’t care. I know a lot of people – my daughter comes to mind – who wouldn’t drink this…
-
Sharpen Your Axe
There’s an old tale about a tree felling contest. The two contestants were charged with chopping down a large tree, and the contest was to be won or lost based on the time it took to chop the tree down with an axe. The first contestant was a young man of 24 years, 6’4″, 225lbs…
-
What’s Your Dream?
Is “The American Dream” dead & gone? Yes or no? Why? I’m a hard “no.” Here’s why. The American Dream, in the late 1800s and throughout most of the 20th century was something like this: * Move to America (or be born here)* Grow up in a community that you remember with fondness and joyful…
-
LV: The Forgotten Trade
We had an intro/discovery call with a prospective low voltage client today. We do these calls all the time. Every call, just like every client, is completely different. This one was different because the client had a plan; an LV spec document. Wow. That’s rare indeed. The spec called for different colored Cat6 cables for…
Leave a comment