Sharpen Your Axe

There’s an old tale about a tree felling contest. The two contestants were charged with chopping down a large tree, and the contest was to be won or lost based on the time it took to chop the tree down with an axe.

The first contestant was a young man of 24 years, 6’4″, 225lbs of raw muscle. He looked upon his opponent with contempt, as the other contestant shook his hand. The 2nd contestant was a 57 year old man, who was neither daunting nor powerful looking, but old and tired looking.

When the contest started, the young man went wild and fast, hacking away at his huge tree, and making great progress.

The older man worked steadily and slowly, and frequently took 5-10 minute breaks.

After more than 2 hours (these were very large oak trees), the older man hollered out “TIMBERRRRRRR!!!” and his tree feel cleanly in the exact spot he had picked out to land it.

The younger man stood shocked, angry, surprised, and deflated. He couldn’t believe this old timer beat him, especially when he sat resting for so many breaks! How could this happen?!?

The young man humbled himself, shook the older man’s hand and conceded victory. After congratulating him on his win, he asked the old timer, “How did you win? You took 4 breaks by my count, for at least 5 minutes each time?!?”

The old man just smiled, and said, “Son, I wasn’t taking a break. I paused in my work to sharpen my axe. So, while I can’t swing my axe as hard or as fast as you can, my axe is sharper than yours, so my strikes on that tree cut deeper.”

I didn’t make this story up, and I don’t know where I first heard it, but I try to go about life in the same manner as the winner of that tree felling contest.

This week, from Sunday night through Thursday morning, I was sharpening my axe. Not resting, but sharpening.

I spent the last 4+days with 40+ other soldiers from Georgia’s state guard down in Perry Georgia at hashtag#Patriot25. We were digging deep and hard into a simulated major civil emergency: a 7.0 earthquake on the eastern seaboard.

We conducted urban search and rescue, first aid, debris clearing, casualty evacuation, low angle extraction, low light search and rescue, high fidelity medical simulation, and emergency communications.

After each exhausting day was over, we gathered for a cigar and energized our spirits by getting to know each other, celebrating our wins, laughing at our mistakes, assigning new nicknames, and praising those who really stood out among us.

I am blessed to have an employer who trusts me to take such time off, and I am blessed to be a part of an organization that gets invitations to things like Patriot25.

I am completely exhausted, WAY behind on hundreds of emails, but mentally and emotionally refreshed with new skills and confidence.

How do you sharpen your axe?

Comments

Leave a comment

More from Kevin

  • Try a sample, then eat the whole cake

    Have you ever seen a big tasty-looking carrot cake in the window of a bakery, then run in and bought that $21.99 carrot cake, and then you get home, nuke a piece, dive in, and…ugh. That’s how my grandmother made carrot cake!! Where are the raisins? It’s so dry! But you bought the whole cake, and…

  • 4 Steps to Determine How Well You Know Your Brand

    This post originally appeared on the General Assembly Digital Marketing Blog. How well do you know your brand? DO you know your brand? Actually, “brand” is an uncomfortable topic for many startup founders and small business owners, simply because they weren’t thinking about their brand when they started. It’s not a knock on them. Every entrepreneur…

  • It’s easier – and better – for someone else to tell your story

    Since transitioning from a simple content aggregation publication into a content marketing service, I’ve had dozens of meetings with entrepreneurs and marketers about “telling their story.” A consistent pattern has emerged out of those meetings that has become predictable in all my initial consultations with potential clients: It’s easier for me to tell your story…

  • How and Why to Segment Your Website Audience

    This post originally appeared on the General Assembly Digital Marketing Blog. When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go…

  • 4 Steps to Predictable Marketing Outcomes

    One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, you can then grow your…

  • Digital marketing summed up in six simple points

    Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing or determine if they’d like to…

  • Digital Marketing 101: Glossary of Digital Marketing Terms

    This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. 2. Average…

  • Digital Marketing 101: Creating Your Digital Marketing Calendar

    This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in…

  • Digital Marketing 101: Understanding the Digital Marketing Funnel

    This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I…