Simplify Your A/V

Your conference rooms’ A/V does not have to be complicated.

You should not have to “Call IT!!” to come fix your conference room’s A/V system. Ever.

So why do we hear over and over and over the following mantra: “Yeah, can y’all come have a look at our conference rooms? Nothing ever works. Completely unreliable.”?

Well, it’s the answer is not complicated, but the setup of these conf rooms is. It’s overly complicated.

It doesn’t have to be. Here’s why most conference room A/V systems create nothing but pain for their users.

You flew to close to the sun.

OK, I jest, but it’s true. Here’s some of the things we’ve seen in just the last 6 months of evaluating, and ripping & replacing a bunch of conf room A/V systems.

* “We can watch the SuperBowl here!” You can, but you don’t need a direct CableTV hookup through the floor core for 1 day a year.
* “We have to be able to handle any type of connection!” No, you don’t. Look to the bell curve! Capture the 80%. The edge cases are edge cases for a reason.
* “It’s gotta have an HDMI cable hookup!” No, it doesn’t. How many of your company’s new laptops have an HDMI port? How many have USB-C? USB-C is ubiquitous.
* “It’s gotta have built in surround sound!” OK boomer, your Dad’s house in 1981 had “surround sound”, but he also had a “Hi Fi Stereo System”, didn’t he? And how are all those wires and built in speakers looking now? They’re decaying. In the walls. It costs a LOT of money to permanently install speakers in your ceiling, and more to rip them out 3 years later because they don’t work.
* “A speakerphone on the table is a must.” It’s actually not, and that’s one more cable you don’t really need.

Those are the most celebrated “must haves” for conference room A/V.

The new truth is that, thanks to 2020 and covid, not only did remote work get an upgrade, but conference room A/V did, too.

Here’s what most mid-sized conference rooms need:

– 1 large TV screen/monitor (75″-85″) on the wall
– 1 Logitech Rally Bar (camera & speakers) below the screen
– 1 Logitech Tap IP controller on the table

That’s it. One (1) cable to/through your conference table.

It doesn’t have to be a Logitech. There’s Nureva, Neat, Barco, and others.

How do you decide? Are you a Microsoft shop or a Google shop? Microsoft Teams will point you in one direction. Google Meet another.

Prefer Zoom meetings? OK, Logitech has you covered.

If you’re a Microsoft shop, Teams will likely be your default, and from there, your 80% is covered. The “edge cases” can be taken care of by inviting “the conference room” to the Zoom or Google meeting.

And that’s the biggest improvement: the Conference Room is now an invitee & attendee at your meetings. Wanna have a meeting in “Room A”? Invite the room to the meeting. Inviting the room reserves the room on the calendar.

Share your screen? Create & join a Teams, Zoom, or Google meeting. Simple.

Now that we’re embracing hybrid WFH/RTO, conference rooms are used more than ever. Keep them simple.

Comments

Leave a comment

More from Kevin

  • More Speaking & Teaching In May

    We had so much fun last Saturday offering the Digital Marketing Bootcamp at General Assembly that we’re going to do it again in June! It really was a great class, thanks to the 14 future digital marketers who attended and shared their visions for what they want to do in digital. We’ll be offering that…

  • The [DGM] Breakfast Club

    No, this was not us this morning, but I did spend an entire Saturday with 14 future digital marketers at General Assembly. The genesis of this offering was the 10-week Digital Marketing class that I led from Jan – Mar of this year. In the final session before Demo Night, we did a complete review…

  • Buffer, Kabbage, and Suster agree: blog.

    I preach every day that every company should blog, especially startups and small businesses with limited marketing budgets. Pushing your content out via your blog is the starting point for your entire digital marketing strategy, which encompasses your content marketing strategy. Blogging requires only your time, and your organized thoughts put to keystrokes that tell…

  • Got Presentations? Create Blog Content.

    The average American reads approximately 300 words per minute. The average time that a speaker talks per slide of a presentation (one with slides, of course) is at least 30 seconds, and, depending upon the complexity of the content, up to three minutes per slide.  For the purpose of this blog post, let’s assume it’s…

  • 1-Day Digital Marketing Bootcamp @ GA

    Next Saturday, May 2, we will be hosting a 1-Day Digital Marketing Bootcamp at General Assembly in Ponce City Market from 10am to 4pm. After leading the 10-week part time Digital Marketing class this winter, we decided that a one-day, fast moving but hands on primer would be valuable to those who either (a) need…

  • The Interview

    When I’m not creating content (aka writing), I’m getting content from those who know it best: entrepreneurs. That’s the heart of the routine as your content creator & strategist. I ask you an open ended question, you tell me your entire story, which then becomes blog fodder for your content marketing calendar. If only it…

  • Two TED Talks That Tempered My Tongue

    When I started Pitch Practice in June of 2013, I didn’t know what it would eventually be or what value it might have to others. It was simply a fun gathering of fellow entrepreneurs to help each other answer the question, “So, what do you do?” a little better, and also help us prepare for…

  • Four Upcoming Speaking Events @ GA Atlanta

    My speaking & teaching calendar for April and May just got a little busier, thanks to the great folks at General Assembly. If you haven’t visited their sweet new space at Ponce City Market, you should do yourself a favor and head to midtown Atlanta and have a look. While you’re there, you can get…

  • Time

    Building on one of the most important aspects of our Digital Marketing Demo Night on Thursday, I need to emphasize the importance of time, mainly how fast it passes, both in the macro and micro. In the macro, guess what? It’s spring. How’d that happen? We get busy. We plan each week in minute detail,…