Wanna Stay Young?

Do Hard Things.

When I was young, I wanted a life of comfort. I worked hard so I could relax, do nothing, and be comfortable. Somewhere along the line, that changed to wanting to be UNcomfortable.

My great Aunt Romie died at 96. My wife’s great Aunt Miriam died at 103. Both had the same philosophy about living longer:

Never stop; never sit down.

They took away Miriam’s driver’s license when she was 99. She kept her car, and never had an accident.

Now I embrace doing hard things.

Earlier, I shared about how we knew going into the first weekend of Georgia State Defense Force Search & Rescue (SAR) training, we had to have 61 gear items, all in working order, stored in our pack so we could get to it.

Last weekend for the 2nd of 6 SAR training weekends, I joined 14 of my fellow state guard soldiers in the north Georgia mountains.

The focus of the weekend’s training was land navigation. Our focus was staying warm.

I can now say I’ve slept in a tent in 20°F weather. Not on my bucket list.

As we were complaining about that, between chattering teeth, someone reminded us that we woke up on Saturday, Dec 7, Pearl Harbor Remembrance Day. Then she said, “How cold was it in Bastogne?”

Oof. No more griping. We had proper gear, tents, access to a fireplace. I had a fresh cup of coffee.

Shut up, SSG Sandlin! Hooah.

So, once again we chose to embrace the suck. Put on our gear, and get moving to first formation, PT, and into the woods to find those cards. In the picture, you’ll see a couple of playing cards hidden (ok, “placed”) at certain 8-digit coordinates by the Cadre. Our assignment was to use our maps, compasses, protractors, and knowledge to find these cards somewhere in a few hundred acres of woods.

We were randomly divided into teams of three. That was the second challenge. Who’s good at navigation, pace count, radio, scribe, decision making? You need all of these to find the objective.

The advice that was handed down was this: “do what you suck at.” In other words, if you are totally lacking confidence in your ability to properly communicate via shortwave radio, pick up the radio and use it.

Do what is hard for YOU. If you suck at keeping a pace count and communicating distance, volunteer to do the pace count. And if you suck at reading a map, pick up the map, compass, and protractor and get on it.

Do what is hard for YOU.

Our teammates have just as many weaknesses. THAT’S why we’re IN class, and not teaching it (yet).

Our team found 2 cards. The “winning” team found 4. They earned the comfort of getting to sleep all night, rather than getting up and doing their hour of fire watch over the camp.

They earned it.

The rest of us did the other hard thing of getting up at 3AM in the 20°F dark, walking the parking lot and tending the fire, and then trying to go back to sleep at 4AM knowing we had to get up in 2 hours.

After this weekend, I *know* I can do it.

That made my Monday AM presentation all that much easier.

Comments

Leave a comment

More from Kevin

  • Three Marketing Analytics Tools You Should Already Be Using

    Cross-posted from the General Assembly Blog If you’re reading this post, you are most likely in or preparing to get into digital marketing. In the world of digital marketing, it’s all about the numbers. We conduct experiments, and measure them against our goals using the metrics and analytics tools that are provided for us to…

  • Experienced Entrepreneurs Should Blog More

    Earlier today, Allen Nance tweeted his “new strategy” for engaging in social media: New Strategy: @LinkedIN if I know you, @twitter if you can teach me something, @facebook don’t know, @instagram for surfing pictures. — Allen Nance (@AllenNance) May 26, 2015 I replied to Allen, “you left out #blog: where you teach others.” Around the…

  • How to Measure Social Media ROI

    Cross-posted from the General Assembly blog. Using social media to market your business is something every business should do; however, despite what some may think, social media is not free. There’s at least a minimum investment that you have to make, even if it’s just your time, existing knowledge, and ability. When there’s an investment…

  • What the Twitter + Google partnership means to the digital marketer

    Earlier today, my friend and fellow marketer Kevin Ekmark shared this story on Twitter about the renewal of the Twitter-Google partnership. From 2009-2011, Google had access to the Twitter “firehose” of data, but for reasons most of us won’t ever know, that partnership stopped. Then rumors of a rebuilding came about late last year. Now…

  • Take a Marketing Inventory

    General Assembly published my latest article on their blog today, How to Measure Social Media ROI. That post came from a seminar that we’re now teaching regularly at GA Atlanta, and is a great example of repurposing content from one media to many others. It’s not included in the blog post, but in the class,…

  • Science of SEO Debunked in One Word

    When I started Atlanta Tech Blogs as just a project to stay on top of the Atlanta tech startup scene, one of the concepts that kept popping up was “SEO“. I was familiar with SEO, but not in a guru kind of sense. I knew what it meant and I knew that if you want…

  • 5 Ways Instagram Is Different

    “I couldn’t tell where the lake ended and the shoreline began. It was just to beautiful.” Of course the 35 fresh catfish and venison poppers help. A photo posted by Kevin Sandlin (@kevinrsandlin) on May 9, 2015 at 4:21pm PDT I started using Instagram in late 2014 for the simple purpose of learning how it…

  • Knowledge vs. Understanding

    If you know about and already use the Google URL Builder tool, you can stop reading and move on to the next blog. If you’re still with me, wondering what the heck a URL builder is, then the next 3 minutes belong to you. One of the major components of digital marketing is measurement and…

  • What’s your zone?

    Yup, another Michael Jordan post. Way back in 1992, the Bulls played the TrailBlazers in the NBA Finals. In game 1 of the series, Jordan decided to start shooting three-pointers. He hit six threes in the first half, and ended up scoring 35 points just in the first half. After he hit number 6, he…