Back to Blogger

Managing a WordPress site and writing in WordPress are two very different things.  I’ve enjoyed the simplicity and power of plugins managing Atlanta Tech Blogs using a simple, cheap WordPress framework with a dozen or so plugins.  It works.

But writing in WordPress isn’t cutting it for me.  That, among a couple of other reasons, is why as of yesterday’s obligatory 2014 review post, I am back to blogging using my original favorite, Blogger. In fact, it just hit me today that I started blogging 10 years ago using Blogger as my wife and I traveled to Kazakhstan to adopt our son and daughter. It’s good to be back.

The other, more mechanical and practical reasons for switching back to Blogger from WordPress, after doing exactly the opposite last May, are three:

  • My blog was getting lost in the stream of Atlanta Tech Blogs posts
  • My SEO and readership were far better as a standalone blog 
  • I like the WordPress admin UI, but not the writing UI, even with WP v4.1

Re-reading that old post from 8 months ago, I had landed on “In the end, it’s the themes and plugins that did it for me” as the sum of all reasons for moving over to WP; however, it was John Saddington’s epic essay offering deep advice for starting (or restarting) a blog that brought me back to why I really do prefer Blogger for writing.  If you have not yet read that post, I highly recommend that you do it today, especially if you are even considering blogging at all ever.

One of my remaining issues with Blogger is that the product really has not changed much, if at all, in the 10 years I’ve been using it. Odd, but then like I said in the May 2014 post: Google made Ev Williams (Twitter co-founder) wealthy, and then promptly put the product on a shelf.  It’s this blogger’s opinion that Google has (a) done a huge disservice to the blogging community, (2) missed out on a massive opportunity that WordPress has capitalized on (CMS), and (3) left their content creation machine in the weeds in favor of Google+.

No matter. The UI is good for me, and I agree with @Saddington that writing is the most important part of blogging, not the tech around your writing. So, as of yesterday’s first post of 2015, I’m back on Blogger to write, and staying with WordPress to manage.

Comments

Leave a comment

More from Kevin

  • Digital Marketing Demo Night

    A photo posted by General Assembly ATL (@_gaatlanta) on Apr 2, 2015 at 8:44pm PDT Last night over beer & Fox Brothers BBQ, we experienced 17 excellent and entertaining Final Presentations from the 2nd cohort of Digital Marketing students from General Assembly Atlanta. All the students said beforehand that they were very nervous, but all…

  • Why You Must Blog If You’re Running A Startup

    I’m in the content marketing business, so that’s generally the subject that ensues when someone asks me what I’m up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content. What kind of content? Blogs. Those who understand the value…

  • Digital Marketing 101: Developing Your Brand Strategy

    Cross-posted from the General Assembly blog. Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard…

  • DGM2 Digital Demo Day

    With only two sessions remaining before our Final Presentations in the Digital Marketing class at General Assembly, tonight we’ll be doing a rapid fire three hour review of the last 9 weeks. The final projects that the 18 future marketers have to complete consist of a full digital marketing strategy document (less than 10 pages) and…

  • Nothing Hurts Like a Date

    A wise friend and business partner many years ago said something to me when we were planning a project with our team. We had the what, the where, the why, and the how. We were all in agreement, and then he asked “when?” We all kinda mumbled and didn’t really give it any credence. Then…

  • Blogging for your Brand 2

    Tonight General Assembly hosted the second session of “Blogging for your Brand” at their new facility in Ponce City Market. This session was different from the first session back in January for several reasons: New GA Facility Paid ($10) vs. Free Event Second Time Around So it was different, but very good. The staff and…

  • Upcoming Speaking Events

    Next week and the following week, I’m giving two talks at General Assembly’s newly opened campus at Ponce City Market. They have a fantastic new space in the renovated old building that’s prime for small and large group gatherings, and I’m excited to do these two talks in those new digs. First, this coming Wednesday,…

  • Jason Dominy @ GA Digital Marketing Class

    The fourth and final of our guest speakers in this 2nd cohort of Digital Marketing at General Assembly was none other than coffee & beer master Jason Dominy. I met Jason in person in his office at The Dalton Agency last fall after we engaged in numerous digital conversations. Jason is a firm believer in…

  • “Shut Up & Listen” to Van Baird

    Last night, we enjoyed the third of our four scheduled guest speakers at the Digital Marketing class at General Assembly. Van Baird has spent over a decade in the financial services industry, and when he opened his State Farm insurance agency in Johns Creek, he decided he didn’t want to be a typical insurance agent.…