Get High at Work!

Blogging for your Brand this Thursday at General Assembly

Written by

Kevin Sandlin

in

I’ll be leading a 2-hour class called “Blogging for your Brand” this Thursday from 6:30 – 8:30pm at General Assembly, which is located at Ponce City Market, 4 doors down from Dancing Goats in midtown.  If you or your company are engaging in content marketing or if you know that you should be doing content marketing, then this short class is for you.

Here’s what we’re going to cover:

  • blogging platforms
  • starting your blog
  • writing blog posts
  • best practices for posts
  • promoting your blog
  • measuring your results
You don’t need to bring anything, though I highly recommend you bring something – iPad, laptop, piece of paper – to take notes on. This isn’t a fluff piece. You’ll be learning the nitty gritty, the basics, blocking and tackling, pick and roll of blogging for your brand. And I won’t be just standing up there lecturing you either. Instead, we’ll take what you already have and get you rolling along to regular, consistent, brand-building blogging.
And your “brand” might just be your personal brand, so don’t think this class isn’t for you just because you’re a solo practitioner or free-lancer.
The class is just $10, and you can register here. Hope to see you there Thursday night at 6:30pm.

Comments

Leave a comment

More from Kevin

  • Normal is just a setting on the dryer

    We’re in session 3 of Digital Marketing at General Assembly, and the word “normal” has popped up in our discussions of analytics and measurement.  What is normal? Some would say “normal is just a setting on the dryer”, but we’re not talking about “life” normal, but marketing analytics normal.  In the DGM world, “normal” is…

  • How to Generate New Ideas For Your Blog

    Cross posted from the General Assembly blog. One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s block at least once. Well,…

  • How To Start Your Email Newsletter

    Cross posted from the General Assembly blog. There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric…

  • Week 1 of Digital Marketing @GA

    I could not ask for a more enthusiastic and engaging group for this session of Digital Marketing at GA’s Atlanta location. In our first two sessions, there has not been a dull moment.  So far, we’ve delved mainly into creating a brand and articulating that brand’s message.  Last night we got a great insight into…

  • How To Start a Blog For Your Business

    Cross-posted from the General Assembly blog. In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many,…

  • DGM: It’s on

    The Digital Marketing (DGM) class at General Assembly‘s Atlanta campus starts TONIGHT, and it’s on from the start.  Here’s a quick peek into what the next 10 weeks will hold. Day 1 – we’re bringing Pitch Practice into Digital Marketing! Can you believe it? That’s right, the first step in your digital marketing journey is…

  • Teaching Assistant Needed for Digital Marketing Class

    I’m leading the Digital Marketing class at General Assembly Atlanta starting Tuesday Jan 27. The class will take place every Tuesday and Thursday night through April 2 at GA’s location at Ponce City Market in Midtown.  The class is full, and we need a teaching assistant.  While there will be an occaision or two to…

  • 4 steps to outsource your blog

    After Monday’s post outlining some of the benefits of outsourcing your content marketing, I received several surprised reactions and comments, mainly they didn’t even know they could outsource their blog.  Here’s where we are: You know you should have an active company blog You know why you should have an active company blog You know now that…

  • Social Media Strategy Class Recap

    I’ve written before about how we learn more when we teach something.  Last night’s Social Media Strategy Mapping class at General Assembly was no exception for me.  I always learn from those whom I am supposedly teaching, and that is a very good thing. Another full house at @_GAAtlanta for Social Media Strategy. pic.twitter.com/gbGOAGLlmy —…