Blogging for your Brand this Thursday at General Assembly

I’ll be leading a 2-hour class called “Blogging for your Brand” this Thursday from 6:30 – 8:30pm at General Assembly, which is located at Ponce City Market, 4 doors down from Dancing Goats in midtown.  If you or your company are engaging in content marketing or if you know that you should be doing content marketing, then this short class is for you.

Here’s what we’re going to cover:

  • blogging platforms
  • starting your blog
  • writing blog posts
  • best practices for posts
  • promoting your blog
  • measuring your results
You don’t need to bring anything, though I highly recommend you bring something – iPad, laptop, piece of paper – to take notes on. This isn’t a fluff piece. You’ll be learning the nitty gritty, the basics, blocking and tackling, pick and roll of blogging for your brand. And I won’t be just standing up there lecturing you either. Instead, we’ll take what you already have and get you rolling along to regular, consistent, brand-building blogging.
And your “brand” might just be your personal brand, so don’t think this class isn’t for you just because you’re a solo practitioner or free-lancer.
The class is just $10, and you can register here. Hope to see you there Thursday night at 6:30pm.

Comments

Leave a comment

More from Kevin

  • What’s the Best Professional Advice You’ve Ever Received?

    What is the single best piece of professional career advice you have ever received? Here’s mine. Long long ago in a galaxy far far away (Atlanta, 1994), I was working for a startup now known as A.D.A.M. Health. My boss was Cary Chandler. I was fresh out of MBA school, and knew exactly nothing about…

  • Wanna Stay Young?

    Do Hard Things. When I was young, I wanted a life of comfort. I worked hard so I could relax, do nothing, and be comfortable. Somewhere along the line, that changed to wanting to be UNcomfortable. My great Aunt Romie died at 96. My wife’s great Aunt Miriam died at 103. Both had the same…

  • WFH for Govt?

    WFH applied to govt workers as well because of hashtag#covid. Our Federal (and local & state) governments own massive amounts of CRE. We have recently learned that fewer than 10% (it’s more like 1-2%) of civil servants report to an office. That’s great for them, right? Yeah, good for them if they can get the…

  • New Grads: WFH or RTO?

    My daughter just got her first “big girl job” (her words), and the job is a hybrid position. Her new employer has a plan for how to engage brand new college grads as hybrid or remote employees. * She is spending 2 weeks on site in training, learning the job and the systems, tools, and…

  • What are you thankful for today?

    Me:– My God & creator, who has blessed me with this life and all its ups and downs to get me to exactly where I am today– My Proverbs 31 wife of 31+ years, who works part-time and runs her own custom cookie business (https://lnkd.in/ejWS3SGE)– My special needs son, who is excelling in his job,…

  • “Be a life long learner”

    How many times have you heard that advice? Me, too. But how do you do that? I’m sure I’m not alone when I resist learning something because there’s no purpose in my learning it other than to learn it. I need to have a “why” behind learning something brand new. So, when I think I…

  • Search + Rescue

    This past weekend, I joined 21 of my fellow Georgia State Defense Force volunteer soldiers at Camp Merrill for Search And Rescue Specialist II (SARII) training. We slept in tents, enjoying the 36° nights and 70° sunny days in the north Georgia Mountains. We learned. We embraced the suck. We became friends, and leaned on…

  • Amazon Mandates RTO

    Yesterday, Amazon CEO Andy Jassy held a meeting to discuss the pending return to office mandate at Amazon. A summary of his defense of the mandate: “This was not a cost play for us. This is very much about our culture and strengthening our culture.” As expected, the response is coming in hot. Now go…

  • Customer Discovery vs. Focus Groups

      During the first night of the Digital Marketing (#DGM4) class at General Assembly Tuesday night, we went down a number of really great rabbit trails. I encourage such Q&A because it really adds to the class and enables us to apply learning to the students’ actual jobs today. One of those quick sessions resulted from a…