Preparation

How do you prepare for an event that you will lead?  I think about this process all the time, and every time I lead any event.  Every Friday, when I lead Pitch Practice, I prepare to welcome newcomers and give them an overview of why we’re here and what we do, and then to help any and all who attend with the intent of improving their pitch.  Today, I’m preparing to teach “Blogging for your Brand”, put on by General Assembly.

How will I prepare?  That’s a loaded question; however, I still go about it generally the same way I went about preparing for tests and exams in college.  Here’s how I studied and prepped in college.

  • Always attend class. Woody Allen’s famous words are applicable here: “80% of success is just showing up.”  My Economics professor prepared us for the “real world” by telling us to “get ready for the world of all 8AM classes and no cuts.” You don’t cut class in the real world.
  • Take copious notes. I wrote down every single word the professor said. Everything. My hand would cramp several times in each class. No, we didn’t have iPads or laptops when I was in college. #oldschool  It’s been proven that writing something down is the equivalent of reading it seven (7) times.
  • The same day, rewrite your notes.  My fresh, first run notes from the class looked like chicken scratch and would be gibberish to anyone else. When I rewrote my notes, they’d be neat and understandable.
  • Read the re-written notes once a week until text/exam time. Reading them a little at a time cements them into my brain, and doesn’t take nearly as long nor is it as painful as cramming the night before.
  • The day before the exam, I read my notes 3 times all the way through.  This part of the process would take a while, since I would average 3+ pages of notes per class session, but it would be the 2nd, 3rd, or even 4th time I had read the notes, so it really became more of a “skim” than a hard read.
  • Relax. There were many times that I would take a nap during the class period before an exam. I always preferred to go into a test or exam with a completely clear head, rather than cramming and stressing at the last minute.

How does this relate to preparing to lead tonight’s class? Almost exactly, except that I’m the instructor! I spent approximately 4-5 hours creating the slide deck, then about 2 hours revising it. Again, I don’t do this all in one session, but rather over the course of a few weeks. Once I’ve decided that I like the deck, I’ll read through it once or twice each day in the week prior to the class. Today, since the class is tonight, I’ll review the deck twice more, making final notes for real world examples, humorous back stories, questions for the audience, etc.

Then I’ll relax, and not really think about it again.  How do you prepare for big events?

Comments

Leave a comment

More from Kevin

  • Three Digital Bootcamps This Saturday at General Assembly

    I’ll be leading the second coming of the Digital Marketing Bootcamp this Saturday at General Assembly at Ponce City Market, while Vince Baskerville, head of UX at CallRail leads the UX Bootcamp and Chidi Afulezi, Co-Founder at aKoma, leads the Product Management Bootcamp. The Product Management class is 10-12 noon, while the DGM and UX…

  • The first step of social media marketing

    We had a fun class today at General Assembly for “Advanced Social Media Strategies,” and we’ll be holding this class again on Tuesday, June 30, from 1-4PM. One question that came up several times, because several of the attendees were in a similar position, was this: When you’re just getting started with a new business,…

  • Advanced Social Media Strategy @ GA Saturday 1-4PM

    This Saturday, I’ll be teaching a half-day class at General Assembly at Ponce City Market. This class is Advanced Social Media Strategies, which I’ve taught a few times before, and it’s always a fun class to teach. The class will be from 1-4PM, and here’s a high level look at what we’ll be covering. UNDERSTANDING…

  • How to Keep Telling Your Story

    Continuing with yesterday’s post, which gave five more reasons that every startup really needs to tell its story, it’s easy to understand how many startups simply don’t know where to start telling their stories. Many times I speak with entrepreneurs about blogging and they end up at a point at which they can’t see themselves…

  • Tell Your Story

    There are not many days that I don’t have the conversation with an entrepreneur or small business owner about “telling your story”. It’s incredibly important these days to maintain a constant flow of communications out from your HQ to your target audience. Here are 5 reasons that your outflow of story telling must stay constant…

  • Nobody cares how much you know

    Two times with two different entrepreneurs today, we had to do a complete 180 as we evaluated their messages to their prospects. In both cases, the main part of the messaging was focused on what the startup does. “We provide this or that to these people for this price, etc.” But in both cases, delivering…

  • Digital Marketing 101

    A great shout out to the New York headquarters of General Assembly and their content marketing team. They host a great blog with tons of great content and contributors who really know their stuff. As one of the Digital Marketing instructors for GA Atlanta, I was asked to create a series of posts that sum…

  • Teaching Twice at GA {Adult} Summer Camp

    General Assembly Atlanta is kicking off their {Adult} Summer Camp this week, and I’m honored and excited to be leading two classes during this fun week of digital learning. Wednesday evening from 7-9PM, I’ll be leading Pitch Camp. I just recently wrote about what we’ve learned from nearly 2 years and over 500 pitches at…

  • Become a Digital Marketing Warrior Using the OODA Loop

    Cross-posted from the General Assembly blog. The OODA loop was created as part of a military strategy developed by USAF Colonel John Boyd. Col. Boyd proposed that agility in any military situation involving humans would defeat raw power if the fighters continually used the OODA loop. We can do the same in our digital marketing efforts. But first,…