Preparation

How do you prepare for an event that you will lead?  I think about this process all the time, and every time I lead any event.  Every Friday, when I lead Pitch Practice, I prepare to welcome newcomers and give them an overview of why we’re here and what we do, and then to help any and all who attend with the intent of improving their pitch.  Today, I’m preparing to teach “Blogging for your Brand”, put on by General Assembly.

How will I prepare?  That’s a loaded question; however, I still go about it generally the same way I went about preparing for tests and exams in college.  Here’s how I studied and prepped in college.

  • Always attend class. Woody Allen’s famous words are applicable here: “80% of success is just showing up.”  My Economics professor prepared us for the “real world” by telling us to “get ready for the world of all 8AM classes and no cuts.” You don’t cut class in the real world.
  • Take copious notes. I wrote down every single word the professor said. Everything. My hand would cramp several times in each class. No, we didn’t have iPads or laptops when I was in college. #oldschool  It’s been proven that writing something down is the equivalent of reading it seven (7) times.
  • The same day, rewrite your notes.  My fresh, first run notes from the class looked like chicken scratch and would be gibberish to anyone else. When I rewrote my notes, they’d be neat and understandable.
  • Read the re-written notes once a week until text/exam time. Reading them a little at a time cements them into my brain, and doesn’t take nearly as long nor is it as painful as cramming the night before.
  • The day before the exam, I read my notes 3 times all the way through.  This part of the process would take a while, since I would average 3+ pages of notes per class session, but it would be the 2nd, 3rd, or even 4th time I had read the notes, so it really became more of a “skim” than a hard read.
  • Relax. There were many times that I would take a nap during the class period before an exam. I always preferred to go into a test or exam with a completely clear head, rather than cramming and stressing at the last minute.

How does this relate to preparing to lead tonight’s class? Almost exactly, except that I’m the instructor! I spent approximately 4-5 hours creating the slide deck, then about 2 hours revising it. Again, I don’t do this all in one session, but rather over the course of a few weeks. Once I’ve decided that I like the deck, I’ll read through it once or twice each day in the week prior to the class. Today, since the class is tonight, I’ll review the deck twice more, making final notes for real world examples, humorous back stories, questions for the audience, etc.

Then I’ll relax, and not really think about it again.  How do you prepare for big events?

Comments

Leave a comment

More from Kevin

  • More Speaking & Teaching In May

    We had so much fun last Saturday offering the Digital Marketing Bootcamp at General Assembly that we’re going to do it again in June! It really was a great class, thanks to the 14 future digital marketers who attended and shared their visions for what they want to do in digital. We’ll be offering that…

  • The [DGM] Breakfast Club

    No, this was not us this morning, but I did spend an entire Saturday with 14 future digital marketers at General Assembly. The genesis of this offering was the 10-week Digital Marketing class that I led from Jan – Mar of this year. In the final session before Demo Night, we did a complete review…

  • Buffer, Kabbage, and Suster agree: blog.

    I preach every day that every company should blog, especially startups and small businesses with limited marketing budgets. Pushing your content out via your blog is the starting point for your entire digital marketing strategy, which encompasses your content marketing strategy. Blogging requires only your time, and your organized thoughts put to keystrokes that tell…

  • Got Presentations? Create Blog Content.

    The average American reads approximately 300 words per minute. The average time that a speaker talks per slide of a presentation (one with slides, of course) is at least 30 seconds, and, depending upon the complexity of the content, up to three minutes per slide.  For the purpose of this blog post, let’s assume it’s…

  • 1-Day Digital Marketing Bootcamp @ GA

    Next Saturday, May 2, we will be hosting a 1-Day Digital Marketing Bootcamp at General Assembly in Ponce City Market from 10am to 4pm. After leading the 10-week part time Digital Marketing class this winter, we decided that a one-day, fast moving but hands on primer would be valuable to those who either (a) need…

  • The Interview

    When I’m not creating content (aka writing), I’m getting content from those who know it best: entrepreneurs. That’s the heart of the routine as your content creator & strategist. I ask you an open ended question, you tell me your entire story, which then becomes blog fodder for your content marketing calendar. If only it…

  • Two TED Talks That Tempered My Tongue

    When I started Pitch Practice in June of 2013, I didn’t know what it would eventually be or what value it might have to others. It was simply a fun gathering of fellow entrepreneurs to help each other answer the question, “So, what do you do?” a little better, and also help us prepare for…

  • Four Upcoming Speaking Events @ GA Atlanta

    My speaking & teaching calendar for April and May just got a little busier, thanks to the great folks at General Assembly. If you haven’t visited their sweet new space at Ponce City Market, you should do yourself a favor and head to midtown Atlanta and have a look. While you’re there, you can get…

  • Time

    Building on one of the most important aspects of our Digital Marketing Demo Night on Thursday, I need to emphasize the importance of time, mainly how fast it passes, both in the macro and micro. In the macro, guess what? It’s spring. How’d that happen? We get busy. We plan each week in minute detail,…