Consistency is King

I used to say often, “Content is King.” Now I believe consistency is more important. Just like physical exercise: doesn’t matter how much you do, just show up and don’t put up a “0”. Do it.

Last Tuesday, our weekly Bible study group completed our “season” of Bible study. Our season is generally the school year, and we take summers off, getting together once or twice over the summer just to catch up before we begin meeting again after Labor Day.

Last Tuesday, we completed our 22nd year of weekly Bible study.

We concluded this year with Proverbs 4:23

Above all else, guard your heart,
for everything you do flows from it.

This morning, I did a search to find “Bible verses about consistency”, and Google, of all sources, pointed me to Proverbs 4:23, saying, “This verse emphasizes the importance of maintaining a consistent and guarded heart, as it shapes one’s actions and decisions.

I didn’t want to lead a Bible study when we began back in 2003. We had just moved back to Atlanta from Colorado, and I called our small group leader from before we moved in 2000. I said, “We’d like to rejoin the small group.”

He said, “No.”

I knew he wasn’t being mean, because I knew him and his character, which was always, always very straightforward but just as nice as can be.

He continued, “No, you’re not going to join us again. You’re gonna start and lead your own small group Bible study.”

A couple of weeks later, we did just that. And while only one other person remains from that original small group, we’ve met consistently every Tuesday for 22 years.

We’ve studied Genesis, Hosea, Jude, John, Malachi, Ephesians, Galatians, Colossians, Joshua, Judges, Ruth, 1 Samuel, 2 Samuel, Nehemiah, Esther, Proverbs, Joel, Amos, Jonah, Malachi, Romans, 1 Corinthians, 2 Corinthians, Philippians, 1 John.

We’ve prayed and cried and laughed through marriage, divorce, death, birth, adoption, cancer, surgery, unemployment, failure, success, and everything else life has thrown at us.

There were Tuesday afternoons when I didn’t want to l do it. But I always prepared and showed up. We even had a few Tuesdays early on when almost nobody could make it (life happens), and we made a rule: “It’s Tuesday, so we’re having Bible study, whether 2 or 20 show up.” That provided a great deal of clarity.

There were summers when I considered stopping. “It’s been a good run”, I said to myself. I’ve talked with our small group pastor on numerous occasions, asking “How do you know when it’s time to quit?”

Just like anything else in this life of being a Jesus follower, you’ll know, because God will make it abundantly clear.

The one thing God has made abundantly clear to me is that He is in control of this small group, and I am His steward. He has called me to show up every Tuesday, tired or uninspired, and He will do the work.

Just like Jonah, after he ran literally the opposite direction that God told him to go, showed up and said the words, “Forty more days and Nineveh will be overthrown.” All Jonah did was show up, and quite begrudgingly at that!

God did the rest. Amen.

Comments

Leave a comment

More from Kevin

  • Try a sample, then eat the whole cake

    Have you ever seen a big tasty-looking carrot cake in the window of a bakery, then run in and bought that $21.99 carrot cake, and then you get home, nuke a piece, dive in, and…ugh. That’s how my grandmother made carrot cake!! Where are the raisins? It’s so dry! But you bought the whole cake, and…

  • 4 Steps to Determine How Well You Know Your Brand

    This post originally appeared on the General Assembly Digital Marketing Blog. How well do you know your brand? DO you know your brand? Actually, “brand” is an uncomfortable topic for many startup founders and small business owners, simply because they weren’t thinking about their brand when they started. It’s not a knock on them. Every entrepreneur…

  • It’s easier – and better – for someone else to tell your story

    Since transitioning from a simple content aggregation publication into a content marketing service, I’ve had dozens of meetings with entrepreneurs and marketers about “telling their story.” A consistent pattern has emerged out of those meetings that has become predictable in all my initial consultations with potential clients: It’s easier for me to tell your story…

  • How and Why to Segment Your Website Audience

    This post originally appeared on the General Assembly Digital Marketing Blog. When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go…

  • 4 Steps to Predictable Marketing Outcomes

    One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, you can then grow your…

  • Digital marketing summed up in six simple points

    Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing or determine if they’d like to…

  • Digital Marketing 101: Glossary of Digital Marketing Terms

    This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. 2. Average…

  • Digital Marketing 101: Creating Your Digital Marketing Calendar

    This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in…

  • Digital Marketing 101: Understanding the Digital Marketing Funnel

    This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I…