Consistency is King

I used to say often, “Content is King.” Now I believe consistency is more important. Just like physical exercise: doesn’t matter how much you do, just show up and don’t put up a “0”. Do it.

Last Tuesday, our weekly Bible study group completed our “season” of Bible study. Our season is generally the school year, and we take summers off, getting together once or twice over the summer just to catch up before we begin meeting again after Labor Day.

Last Tuesday, we completed our 22nd year of weekly Bible study.

We concluded this year with Proverbs 4:23

Above all else, guard your heart,
for everything you do flows from it.

This morning, I did a search to find “Bible verses about consistency”, and Google, of all sources, pointed me to Proverbs 4:23, saying, “This verse emphasizes the importance of maintaining a consistent and guarded heart, as it shapes one’s actions and decisions.

I didn’t want to lead a Bible study when we began back in 2003. We had just moved back to Atlanta from Colorado, and I called our small group leader from before we moved in 2000. I said, “We’d like to rejoin the small group.”

He said, “No.”

I knew he wasn’t being mean, because I knew him and his character, which was always, always very straightforward but just as nice as can be.

He continued, “No, you’re not going to join us again. You’re gonna start and lead your own small group Bible study.”

A couple of weeks later, we did just that. And while only one other person remains from that original small group, we’ve met consistently every Tuesday for 22 years.

We’ve studied Genesis, Hosea, Jude, John, Malachi, Ephesians, Galatians, Colossians, Joshua, Judges, Ruth, 1 Samuel, 2 Samuel, Nehemiah, Esther, Proverbs, Joel, Amos, Jonah, Malachi, Romans, 1 Corinthians, 2 Corinthians, Philippians, 1 John.

We’ve prayed and cried and laughed through marriage, divorce, death, birth, adoption, cancer, surgery, unemployment, failure, success, and everything else life has thrown at us.

There were Tuesday afternoons when I didn’t want to l do it. But I always prepared and showed up. We even had a few Tuesdays early on when almost nobody could make it (life happens), and we made a rule: “It’s Tuesday, so we’re having Bible study, whether 2 or 20 show up.” That provided a great deal of clarity.

There were summers when I considered stopping. “It’s been a good run”, I said to myself. I’ve talked with our small group pastor on numerous occasions, asking “How do you know when it’s time to quit?”

Just like anything else in this life of being a Jesus follower, you’ll know, because God will make it abundantly clear.

The one thing God has made abundantly clear to me is that He is in control of this small group, and I am His steward. He has called me to show up every Tuesday, tired or uninspired, and He will do the work.

Just like Jonah, after he ran literally the opposite direction that God told him to go, showed up and said the words, “Forty more days and Nineveh will be overthrown.” All Jonah did was show up, and quite begrudgingly at that!

God did the rest. Amen.

Comments

Leave a comment

More from Kevin

  • 6 Best Practices for Social Media Marketing Newbies

    This post originally published on the General Assembly Digital Marketing Blog. You’re just starting out actually marketing a business or non-profit organization using various social media channels and tools. You’re not a social media marketing expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries…

  • Digital Marketing 101: Social and Search Paid Advertising

    This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who…

  • Digital Marketing 101: Owned Content Marketing

    This post originally appeared on the General Assembly Digital Marketing Blog.   In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything…

  • Digital Marketing 101: Measuring Your Digital Marketing Efforts

    This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t…

  • Old marketing vs. new marketing: the only difference is data

    I love finding old ads for products we used to own in our childhood or teen years, like this 1983 Jeep Grand Wagoneer. Classic! I also am a huge fan of the series “Mad Men”, which is the essence of old school marketing, better known as advertising. Back then, it was similar to the old…

  • It’s not you. It’s me.

    I led an all day seminar this past Saturday at General Assembly in Atlanta. This class was a 6-hour event in which we compressed the 60 hours of the GA Digital Marketing class down to 6 hours, lunch from Chipotle included. Here’s a good description of the class and here’s a follow up to the…

  • 3 things that make it hard to tell your story

    It is my business to help entrepreneurs and small businesses tell their stories. Telling your story with great, compelling, consistent content builds trust among your audience, and helps them know that you have a solution to the problems they face every day. Most entrepreneurs don’t think they can tell their story, and they also don’t think…

  • Why to Tell Your Story

    I’ve written recently about telling your story and how to keep telling your story ad how some stories write themselves, but haven’t really delved into some deeper reasons to tell your story, so here’s the “why” of telling your story, both your personal story and the story of your business. I spent the day today on…

  • The Seven Things You Must Do to Win at SEO

    This post originally appeared on the General Assembly blog. Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants…