Do Hard Things: Why?

“Do hard things.”

I hear that a lot lately. Actually, that message has probably been pointed at me all my life, but I only started hearing it “lately”.

My first instinct upon hearing those 3 words was, “why?”

What’s your first gut reaction?

Because my first question is “why?”, I pursued that question, and I have learned the answer. You probably already know it. You probably knew it at a relatively young age.

I didn’t. I had to learn it.

Here are some “hard things” I’ve done, in no particular order.
✅ Became a Private in Georgia’s state guard at 50.
✅ Started a business with someone I didn’t know doing something I knew nothing about before I knew anything about starting a business.
✅ Shut down a business because it ran out of cash.
✅ Shut down another business because it became economically unsustainable.
✅ Did 21 (and counting) Peachtree Road Races.
✅ Completed GSDF Search + Rescue training course.
✅ Completed “Northern Tier” High Adventure with 12 teenage boys.
✅ Rescued and adopted 13 animals.
✅ Laid to rest 9 adopted rescue animals.
✅ Walked my daughter down the aisle (hardest).

Anyone can do easy things. In fact, for most of my life, I typically chose the shortest distance between 2 points. Why would I choose to do hard things?!?

Well, honestly, sometimes we don’t choose to do them. We face them knowing we have to do them. And I will argue that people won’t do certain things until they have to. That starts with growing up.

▶️ We won’t move out until we have to.
▶️ We won’t pay our own way until we have to.
▶️ We won’t get a real job until we have to.
▶️ We won’t take responsibility until we have to.
▶️ We won’t admit our mistakes until we have to.
▶️ We won’t change life habits until we have to.
▶️ We won’t learn new skills until we have to.
▶️ We won’t do hard things until we have to.

And when we have to, we will. And then we choose to. Why?

Here’s why.

After you do the “hard thing(s)”, you realize that you *can* do them. You have confidence, if not swagger. And the next hard thing you face doesn’t really bother you as much. You’ve done worse. That doesn’t mean we don’t dread it or even fear it. But we know we can do it.

Yeah, it’s a hard thing, but you’ve done harder things, except walking your daughter down the aisle.

But even that, you know you can handle, because you’ve had to do really hard things, and you’ve even *chosen to do really hard things.

Choose to do hard things so that when you must do hard things, you can do them with confidence.

What’s the hardest thing you’ve ever done? I said above that mine was “walking my daughter down the aisle”, but that’s only half the story.

The hardest thing was making words come out of my mouth when I turned around to see her in her wedding gown for the “first look.”

I eventually found some words. Not sure if they were good words, since I don’t remember any of them, but I know I spoke.

And if I can speak in that situation, I can speak up anywhere, anytime, from my heart.

Comments

Leave a comment

More from Kevin

  • DGM4 Starts Tuesday at General Assembly

    If by now you have not made your way down to spend some time at General Assembly at Ponce City Market, you’re pretty much doing it wrong. GA is a great global brand in the digital training space, and they’ve built up a first class operation in Atlanta’s Old Fourth Ward. Tomorrow night at 6:30pm,…

  • Content + Images = Dope

    Good content is nothing without good images. It’s like PB&J. Or a bagel and schmear. Or popcorn and butter. My love affair with food aside, content and high-quality complementary photos and graphics are the perfect match. The Lowdown There’s a reason you can’t have content without an image. It’s the world we live in now:…

  • My process for creating blog content

    When you create blog content for a living, you can’t wake up each day and say, “ok, how we gonna do this today?” You have to have a process. Just like the process that we teach in Pitch Practice every week, it’s a construct that you start with and then adjust to your own style,…

  • 3 Reasons Why Every Digital Marketer Should Learn to Code

    This post originally appeared on the General Assembly blog in Digital Marketing, Work Life. The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be…

  • 7 Upcoming Speaking Events at SuperNova South and General Assembly

    Summer is almost over, the kids’ school starts next week, and the fall schedule is about to kick into high gear. I’ll be teaching, leading, and otherwise getting up in front of people on several occasions for various reasons on a plethora of different topics in the coming weeks. Here’s the list of upcoming events.…

  • The 3 Ingredients for Outstanding SEO

    This post originally published on the General Assembly Digital Marketing Blog. Since Google took over ownership of the search functionality on the internet, the term “SEO” (search engine optimization) has been top of mind for any serious website owner. If you cannot be found easily when someone searches for your product or service on Google,…

  • Three great questions about social media strategies

    Last night I led a full house class called “Advanced Social Media Strategies” at General Assembly. This class is fun to teach, and we had a very large group with tons of great feedback, questions, and anecdotes to share. There were three questions in particular that we spent some extra time on. Should “going viral”…

  • Content Marketing Takes a Turn for the Worse

    When content marketing was first hailed as an initiative for brands to reach customers, marketers and consumers alike couldn’t get enough of it. But in the past couple of years, content marketing has turned down a dark path. We’re now producing gobs of articles and podcasts and social posts that mostly repeat each other. They…

  • Digital Marketing Terms & Metrics

      We kicked off a new class last night at General Assembly called “Digital Marketing Key Terms & Metrics.” We had a great turnout, and I tried a non-traditional delivery of this class. I didn’t use a slide deck. #FREEDOM! Instead, we started off with a little brain-freeing inspiration from this fantastic video. No, instead,…