“Full RTO!”

So, now that we’re 2 weeks in to 2025, who has returned to the office full time? Amazon? Anyone? Beuller?

We (TRANSCEND LV) visited a very cool space today, in which the IT staff is preparing for “full RTO”. They’re updating conference rooms from old tech to new, updating WiFi access points, and otherwise preparing for hundreds of employees to return to working from the office.

They’ve done happy hours, regular office get-togethers, RTO bonuses, and totally upgrading the “office experience”.

But nobody is RTO-ing. Ruh roh, Raggy.

Why do you think that is? Why, other than “I don’t want to”, are employees resistant to RTO?

I’ve read a lot about WFH vs. RTO, and one thing that hasn’t been talked about much, if at all, is this:

They moved.

Yeah, they moved. The employees saw WFH as an upgrade for their own lifestyle and as a cost cutting and employee attraction/retention tool for employers.

They bet that WFH was not going away. Ever.

And they moved.

To the beach. To the mountains. To the country. To a farm. To someplace they always wanted to live. To a much lower cost of living destination.

You name it. They moved.

They’re not going to RTO not so much because they don’t want to (they don’t), but more so because it’s now a 17-hour commute.

With that in mind, we’re kind of getting close to a crossroads, where the rubber will meet the road for mandatory RTO employers and employees who have enough value to tell those RTO employers to kick rocks.

Who wins? Well, I say everyone does. The free market in this scenario means WFH people can look literally all over the world for employment, with several years of WFH production to bank on.

And RTO employers can refresh their view of the local workforce, while making “special exemptions” for those REALLY key employees that will WFH forevermore.

Do you know anyone who moved when WFH became really cool?

Unrelated: I think this wall mural is cool. It’s in an office. Not at your home.

Comments

Leave a comment

More from Kevin

  • Digital Marketing Demo Night

    A photo posted by General Assembly ATL (@_gaatlanta) on Apr 2, 2015 at 8:44pm PDT Last night over beer & Fox Brothers BBQ, we experienced 17 excellent and entertaining Final Presentations from the 2nd cohort of Digital Marketing students from General Assembly Atlanta. All the students said beforehand that they were very nervous, but all…

  • Why You Must Blog If You’re Running A Startup

    I’m in the content marketing business, so that’s generally the subject that ensues when someone asks me what I’m up to these days. When someone asks me what that means, I break it down into two parts: I create content strategy and I create content. What kind of content? Blogs. Those who understand the value…

  • Digital Marketing 101: Developing Your Brand Strategy

    Cross-posted from the General Assembly blog. Before you start planning and executing a digital marketing strategy, you need to make sure that you have your branding strategy buttoned up first. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard…

  • DGM2 Digital Demo Day

    With only two sessions remaining before our Final Presentations in the Digital Marketing class at General Assembly, tonight we’ll be doing a rapid fire three hour review of the last 9 weeks. The final projects that the 18 future marketers have to complete consist of a full digital marketing strategy document (less than 10 pages) and…

  • Nothing Hurts Like a Date

    A wise friend and business partner many years ago said something to me when we were planning a project with our team. We had the what, the where, the why, and the how. We were all in agreement, and then he asked “when?” We all kinda mumbled and didn’t really give it any credence. Then…

  • Blogging for your Brand 2

    Tonight General Assembly hosted the second session of “Blogging for your Brand” at their new facility in Ponce City Market. This session was different from the first session back in January for several reasons: New GA Facility Paid ($10) vs. Free Event Second Time Around So it was different, but very good. The staff and…

  • Upcoming Speaking Events

    Next week and the following week, I’m giving two talks at General Assembly’s newly opened campus at Ponce City Market. They have a fantastic new space in the renovated old building that’s prime for small and large group gatherings, and I’m excited to do these two talks in those new digs. First, this coming Wednesday,…

  • Jason Dominy @ GA Digital Marketing Class

    The fourth and final of our guest speakers in this 2nd cohort of Digital Marketing at General Assembly was none other than coffee & beer master Jason Dominy. I met Jason in person in his office at The Dalton Agency last fall after we engaged in numerous digital conversations. Jason is a firm believer in…

  • “Shut Up & Listen” to Van Baird

    Last night, we enjoyed the third of our four scheduled guest speakers at the Digital Marketing class at General Assembly. Van Baird has spent over a decade in the financial services industry, and when he opened his State Farm insurance agency in Johns Creek, he decided he didn’t want to be a typical insurance agent.…