“Full RTO!”

So, now that we’re 2 weeks in to 2025, who has returned to the office full time? Amazon? Anyone? Beuller?

We (TRANSCEND LV) visited a very cool space today, in which the IT staff is preparing for “full RTO”. They’re updating conference rooms from old tech to new, updating WiFi access points, and otherwise preparing for hundreds of employees to return to working from the office.

They’ve done happy hours, regular office get-togethers, RTO bonuses, and totally upgrading the “office experience”.

But nobody is RTO-ing. Ruh roh, Raggy.

Why do you think that is? Why, other than “I don’t want to”, are employees resistant to RTO?

I’ve read a lot about WFH vs. RTO, and one thing that hasn’t been talked about much, if at all, is this:

They moved.

Yeah, they moved. The employees saw WFH as an upgrade for their own lifestyle and as a cost cutting and employee attraction/retention tool for employers.

They bet that WFH was not going away. Ever.

And they moved.

To the beach. To the mountains. To the country. To a farm. To someplace they always wanted to live. To a much lower cost of living destination.

You name it. They moved.

They’re not going to RTO not so much because they don’t want to (they don’t), but more so because it’s now a 17-hour commute.

With that in mind, we’re kind of getting close to a crossroads, where the rubber will meet the road for mandatory RTO employers and employees who have enough value to tell those RTO employers to kick rocks.

Who wins? Well, I say everyone does. The free market in this scenario means WFH people can look literally all over the world for employment, with several years of WFH production to bank on.

And RTO employers can refresh their view of the local workforce, while making “special exemptions” for those REALLY key employees that will WFH forevermore.

Do you know anyone who moved when WFH became really cool?

Unrelated: I think this wall mural is cool. It’s in an office. Not at your home.

Comments

Leave a comment

More from Kevin

  • “Does SEO make anyone feel warm & fuzzy?”

    Lindsay Trinkle Visits #DGM2 Class @_GAAtlanta As we begin the second half of our 10 week Digital Marketing class, we welcome another great guest speaker from the Atlanta digital world. Our first speaker blew the doors off of market & customer segmentation, setting the bar high for our remaining three guest speakers. Tonight, Lindsay Trinkle,…

  • Three ways to auto-promote your blog posts via email

    Cross posted from the General Assembly Blog. There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads – or at least checks – their email…

  • The Math of the Marketing Funnel

    We’ve been talking about the marketing funnel just about every session of Digital Marketing, but we hadn’t really brought it to life yet. So, in our mid-term (10th session) of the #DGM2 class, we focused completely on the math of the marketing funnel. The marketing funnel, because marketing is ALL about the numbers. #dgm2 A…

  • Google Analytics for Bloggers

    We’re halfway through the Digital Marketing class here at General Assembly. One of the biggest challenges in the class is tackling Google Analytics, which is a big, hairy, complex beast of a tool that can either overwhelm you or totally guide you. If you are or aspire to be a digital marketer, then you must…

  • 10rocket’s Blog Challenge

    I’ve known Chris Turner, the founder of 10Rocket since early last year, when he and I met at Tech Talent South. Shortly after that, Chris enrolled in The Iron Yard‘s Ruby on Rails software developer course, because he wanted to be able to build the software product that he had envisioned. A few months later,…

  • Marketing is all about the numbers

    Tonight we got a special treat at our #DGM2 class: Maria Joyner of Synapp.io laid down the growth hacking truth on the class, setting the bar very high for our next three guest speakers. Who knew that Synapp.io was her first salaried job? The key to Maria’s success? “Find a startup that’s killing it, and…

  • On smartphones and social media

    Our kids (both 13) do not have smartphones. Yes, I know I’m a freak-parent for this day and age, but I’ll wear that one like a badge of honor. In a recent discussion about my and my wife’s horrible behavior, I was told by a friend as we discussed how much my children have “suffered”…

  • 7 Habits Of Highly Effective Bloggers

    Cross-posted from the General Assembly blog Beyond the obvious (write), there are tactics that you should build into the DNA of your blogging strategy. These are things that should become habitual, so you don’t even have to think about doing each of them. These are blogging habits that you see in the most successful blogs,…

  • Learn Something New

    I read a lot of blogs every day. A lot of blogs. Today, one of John Saddington’s four blog posts today (he blogs for himself and for Desk) caught my eye and made me think. John wrote about Roost, a plugin for WordPress that enables Safari users to get push notifications of new posts. So what?…