Get High at Work!

Learn Something New

Written by

Kevin Sandlin

in

I read a lot of blogs every day. A lot of blogs. Today, one of John Saddington’s four blog posts today (he blogs for himself and for Desk) caught my eye and made me think. John wrote about Roost, a plugin for WordPress that enables Safari users to get push notifications of new posts.

So what? I use Chrome. Why would I care about Safari users? I’m teaching Digital Marketing at GA, and one of the topics we’re covering is segmenting in Google Analytics. Just for kicks, I checked out the traffic that Atlanta Tech Blogs gets from Safari users, both desktop and mobile. Whaddya know! More than 30% of the visitors to Atlanta Tech Blogs are Safari users. That ranks second only to Chrome users. Who knew?

So I had to eat a bunch of my own dog food as I teach the DGM class, and it was a really good example to show:

  • How our customers/users can be segmented
  • How we can address each segment in a different way
  • That we can offer each segment something of value
  • That we need to practice what we preach :-)
  • That we can all learn something by reading others’ blogs
  • That we are all more likely to make a purchase (or download) when someone we trust recommends it.

Saddington is about as smart as technologists come, so I trust his advice. Roost was extremely easy to install and get running, so now I can offer my Safari visitors something of value: push notifications.

Comments

Leave a comment

More from Kevin

  • DGM4 Starts Tuesday at General Assembly

    If by now you have not made your way down to spend some time at General Assembly at Ponce City Market, you’re pretty much doing it wrong. GA is a great global brand in the digital training space, and they’ve built up a first class operation in Atlanta’s Old Fourth Ward. Tomorrow night at 6:30pm,…

  • Content + Images = Dope

    Good content is nothing without good images. It’s like PB&J. Or a bagel and schmear. Or popcorn and butter. My love affair with food aside, content and high-quality complementary photos and graphics are the perfect match. The Lowdown There’s a reason you can’t have content without an image. It’s the world we live in now:…

  • My process for creating blog content

    When you create blog content for a living, you can’t wake up each day and say, “ok, how we gonna do this today?” You have to have a process. Just like the process that we teach in Pitch Practice every week, it’s a construct that you start with and then adjust to your own style,…

  • 3 Reasons Why Every Digital Marketer Should Learn to Code

    This post originally appeared on the General Assembly blog in Digital Marketing, Work Life. The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be…

  • 7 Upcoming Speaking Events at SuperNova South and General Assembly

    Summer is almost over, the kids’ school starts next week, and the fall schedule is about to kick into high gear. I’ll be teaching, leading, and otherwise getting up in front of people on several occasions for various reasons on a plethora of different topics in the coming weeks. Here’s the list of upcoming events.…

  • The 3 Ingredients for Outstanding SEO

    This post originally published on the General Assembly Digital Marketing Blog. Since Google took over ownership of the search functionality on the internet, the term “SEO” (search engine optimization) has been top of mind for any serious website owner. If you cannot be found easily when someone searches for your product or service on Google,…

  • Three great questions about social media strategies

    Last night I led a full house class called “Advanced Social Media Strategies” at General Assembly. This class is fun to teach, and we had a very large group with tons of great feedback, questions, and anecdotes to share. There were three questions in particular that we spent some extra time on. Should “going viral”…

  • Content Marketing Takes a Turn for the Worse

    When content marketing was first hailed as an initiative for brands to reach customers, marketers and consumers alike couldn’t get enough of it. But in the past couple of years, content marketing has turned down a dark path. We’re now producing gobs of articles and podcasts and social posts that mostly repeat each other. They…

  • Digital Marketing Terms & Metrics

      We kicked off a new class last night at General Assembly called “Digital Marketing Key Terms & Metrics.” We had a great turnout, and I tried a non-traditional delivery of this class. I didn’t use a slide deck. #FREEDOM! Instead, we started off with a little brain-freeing inspiration from this fantastic video. No, instead,…