Get High at Work!

1-Day Digital Marketing Bootcamp @ GA

Written by

Kevin Sandlin

in

Next Saturday, May 2, we will be hosting a 1-Day Digital Marketing Bootcamp at General Assembly in Ponce City Market from 10am to 4pm.

After leading the 10-week part time Digital Marketing class this winter, we decided that a one-day, fast moving but hands on primer would be valuable to those who either (a) need to understand the language (e.g., talk the talk) about this juggernaut called “digital marketing” or (b) are considering a career as a digital marketing practitioner.

During the 6-hour class, for which lunch and snack will be provided, we will spend approximately an hour on each of the following topics.

  • Brand – If you aren’t intentional about defining your brand, the market will define it for you. Your brand is where your digital marketing strategy starts.
  • Metrics – If you don’t measure it, you can’t manage or change it. You can track just about anything in Google Analytics, and we’ll get you started.
  • Funnel – To measure your ROI, you must create a visual marketing funnel, from total reach to total revenue, set goals for your click and conversion rates.
  • Content – Every word you type, image you post, audio you podcast, video you stream, wherever you post them, is your content. Your content should reflect your brand and engage your target audience.
  • Ads – Buying Google Adwords or Facebook & Twitter ads is easier, more efficient, and more powerful than ever. Regardless of your budget, you should give these traffic-makers a try.
  • Calendar – What sets you free from the daily stress of social & digital? Your digital marketing and content calendars. Plan your campaigns, work your plans, and free yourself up to experiment.

At the end of the day, in addition to a well-deserved beer, you will have a full understanding of how to go about creating a digital marketing strategy, from brand to plan. You’ll definitely need to bring your laptop and be prepared to take lots of notes, so you can apply each of the lessons we’ll cover in these topics to your business.

Whether you’re working towards a job in DGM or need a solid understanding of the elements involved, the DGM Bootcamp will be a great investment of your Saturday, and you’ll be home in time to watch the Kentucky Derby!

Sign up here, and we’ll see you next Saturday.

Comments

Leave a comment

More from Kevin

  • Three Digital Bootcamps This Saturday at General Assembly

    I’ll be leading the second coming of the Digital Marketing Bootcamp this Saturday at General Assembly at Ponce City Market, while Vince Baskerville, head of UX at CallRail leads the UX Bootcamp and Chidi Afulezi, Co-Founder at aKoma, leads the Product Management Bootcamp. The Product Management class is 10-12 noon, while the DGM and UX…

  • The first step of social media marketing

    We had a fun class today at General Assembly for “Advanced Social Media Strategies,” and we’ll be holding this class again on Tuesday, June 30, from 1-4PM. One question that came up several times, because several of the attendees were in a similar position, was this: When you’re just getting started with a new business,…

  • Advanced Social Media Strategy @ GA Saturday 1-4PM

    This Saturday, I’ll be teaching a half-day class at General Assembly at Ponce City Market. This class is Advanced Social Media Strategies, which I’ve taught a few times before, and it’s always a fun class to teach. The class will be from 1-4PM, and here’s a high level look at what we’ll be covering. UNDERSTANDING…

  • How to Keep Telling Your Story

    Continuing with yesterday’s post, which gave five more reasons that every startup really needs to tell its story, it’s easy to understand how many startups simply don’t know where to start telling their stories. Many times I speak with entrepreneurs about blogging and they end up at a point at which they can’t see themselves…

  • Tell Your Story

    There are not many days that I don’t have the conversation with an entrepreneur or small business owner about “telling your story”. It’s incredibly important these days to maintain a constant flow of communications out from your HQ to your target audience. Here are 5 reasons that your outflow of story telling must stay constant…

  • Nobody cares how much you know

    Two times with two different entrepreneurs today, we had to do a complete 180 as we evaluated their messages to their prospects. In both cases, the main part of the messaging was focused on what the startup does. “We provide this or that to these people for this price, etc.” But in both cases, delivering…

  • Digital Marketing 101

    A great shout out to the New York headquarters of General Assembly and their content marketing team. They host a great blog with tons of great content and contributors who really know their stuff. As one of the Digital Marketing instructors for GA Atlanta, I was asked to create a series of posts that sum…

  • Teaching Twice at GA {Adult} Summer Camp

    General Assembly Atlanta is kicking off their {Adult} Summer Camp this week, and I’m honored and excited to be leading two classes during this fun week of digital learning. Wednesday evening from 7-9PM, I’ll be leading Pitch Camp. I just recently wrote about what we’ve learned from nearly 2 years and over 500 pitches at…

  • Become a Digital Marketing Warrior Using the OODA Loop

    Cross-posted from the General Assembly blog. The OODA loop was created as part of a military strategy developed by USAF Colonel John Boyd. Col. Boyd proposed that agility in any military situation involving humans would defeat raw power if the fighters continually used the OODA loop. We can do the same in our digital marketing efforts. But first,…