Teaching Twice at GA {Adult} Summer Camp

General Assembly Atlanta is kicking off their {Adult} Summer Camp this week, and I’m honored and excited to be leading two classes during this fun week of digital learning.
Wednesday evening from 7-9PM, I’ll be leading Pitch Camp. I just recently wrote about what we’ve learned from nearly 2 years and over 500 pitches at Pitch Practice every Friday, so this Wednesday evening we’ll be digging deep into each of these lessons. There are so many different aspects of pitching for your brand – corporate or personal – and we will spend a good amount of time working through various types and lengths of pitches. Everything from this 2 hour seminar is something you can immediately apply to your business, whatever stage you may be in.
Thursday afternoon from 1-4PM is “How to Measure Social Media ROI“, which is the basis for this blog post. This seminar is a great class for those who are working in social media and need to gain a solid understanding of the costs of social media and how to attribute revenue to social media activities. With the advent and continuous improvement and focus on social selling, it’s very important to understand how social media plays in the marketing funnel, and that’s where we will be spending most of our time.
I hope to see many of you on Wednesday night and Thursday afternoon for Pitch Camp and How to Measure Social Media ROI, along with some of the other classes that GA Atlanta has going on this week at Summer Camp.

Comments

Leave a comment

More from Kevin

  • 6 Best Practices for Social Media Marketing Newbies

    This post originally published on the General Assembly Digital Marketing Blog. You’re just starting out actually marketing a business or non-profit organization using various social media channels and tools. You’re not a social media marketing expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries…

  • Digital Marketing 101: Social and Search Paid Advertising

    This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who…

  • Digital Marketing 101: Owned Content Marketing

    This post originally appeared on the General Assembly Digital Marketing Blog.   In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything…

  • Digital Marketing 101: Measuring Your Digital Marketing Efforts

    This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t…

  • Old marketing vs. new marketing: the only difference is data

    I love finding old ads for products we used to own in our childhood or teen years, like this 1983 Jeep Grand Wagoneer. Classic! I also am a huge fan of the series “Mad Men”, which is the essence of old school marketing, better known as advertising. Back then, it was similar to the old…

  • It’s not you. It’s me.

    I led an all day seminar this past Saturday at General Assembly in Atlanta. This class was a 6-hour event in which we compressed the 60 hours of the GA Digital Marketing class down to 6 hours, lunch from Chipotle included. Here’s a good description of the class and here’s a follow up to the…

  • 3 things that make it hard to tell your story

    It is my business to help entrepreneurs and small businesses tell their stories. Telling your story with great, compelling, consistent content builds trust among your audience, and helps them know that you have a solution to the problems they face every day. Most entrepreneurs don’t think they can tell their story, and they also don’t think…

  • Why to Tell Your Story

    I’ve written recently about telling your story and how to keep telling your story ad how some stories write themselves, but haven’t really delved into some deeper reasons to tell your story, so here’s the “why” of telling your story, both your personal story and the story of your business. I spent the day today on…

  • The Seven Things You Must Do to Win at SEO

    This post originally appeared on the General Assembly blog. Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants…