Upcoming Speaking Events

Next week and the following week, I’m giving two talks at General Assembly’s newly opened campus at Ponce City Market. They have a fantastic new space in the renovated old building that’s prime for small and large group gatherings, and I’m excited to do these two talks in those new digs.

First, this coming Wednesday, March 18th, from 6:30-8:30pm, I’ll be leading “Blogging for your Brand.” I gave this same talk back in January at GA’s old temporary space next to Dancing Goats. The crux of the talk is that everyone should be blogging and that anyone can create and maintain a useful, active blog for themselves or their company. Here’s the outline for the two-hour event.

  • Platforms – Blogger, WordPress, Medium, etc.
  • Starting – Most people’s biggest hurdle.
  • Writing – “I don’t even know what I’d write about!”
  • Best practices – How to make it count.
  • Promotion – You have to tell someone or nobody will know.
  • Measuring – Yup, Google Analytics.
  • Success stories – Be a millionaire! Or something.

The following week, as part of General Assembly Atlanta’s “Launch Week”, I’ll be doing a similar talk to the one I gave at ROAM Dunwoody last fall called “Pitch Camp.” Pitch Camp will be on Thursday March 26, from 11am-1pm. For those two hours, I’ll be doing a much expanded version of the intro I give at every session of Pitch Practice, going deeper into how to craft and master your best pitch. Here’s how it’ll run.

  • Why everyone should learn to pitch
  • The anatomy of each type of pitch
  • 30 second elevator pitch
  • 3 minute pitch
  • 5-6 minute investor deck

I hope you’ll join me for one (or both!) of these events. As always, both events will be full of learning, fun, and laughter. Both events are just $10 to attend.

Comments

Leave a comment

More from Kevin

  • Try a sample, then eat the whole cake

    Have you ever seen a big tasty-looking carrot cake in the window of a bakery, then run in and bought that $21.99 carrot cake, and then you get home, nuke a piece, dive in, and…ugh. That’s how my grandmother made carrot cake!! Where are the raisins? It’s so dry! But you bought the whole cake, and…

  • 4 Steps to Determine How Well You Know Your Brand

    This post originally appeared on the General Assembly Digital Marketing Blog. How well do you know your brand? DO you know your brand? Actually, “brand” is an uncomfortable topic for many startup founders and small business owners, simply because they weren’t thinking about their brand when they started. It’s not a knock on them. Every entrepreneur…

  • It’s easier – and better – for someone else to tell your story

    Since transitioning from a simple content aggregation publication into a content marketing service, I’ve had dozens of meetings with entrepreneurs and marketers about “telling their story.” A consistent pattern has emerged out of those meetings that has become predictable in all my initial consultations with potential clients: It’s easier for me to tell your story…

  • How and Why to Segment Your Website Audience

    This post originally appeared on the General Assembly Digital Marketing Blog. When you go shopping for new clothes, online or in a brick and mortar store, which section do you hit first, the men’s or the women’s clothing? Good. OK, when you need a new power cord for your computer or smartphone, do you go…

  • 4 Steps to Predictable Marketing Outcomes

    One of the greatest achievements in starting a business is when you reach the point at which you can conduct a marketing campaign and predict with great confidence the outcome of the campaign, regardless of the end goal. When you can accurately predict the outcome of each individual marketing effort, you can then grow your…

  • Digital marketing summed up in six simple points

    Last Thursday, I led a 2-hour version of the six hour version of the 10-week Digital Marketing class at General Assembly. I really enjoy teaching these short, impactful sessions that serve as great introductions or primers for folks who want to learn to talk the talk in Digital Marketing or determine if they’d like to…

  • Digital Marketing 101: Glossary of Digital Marketing Terms

    This post originally published on the General Assembly Digital Marketing Blog. 1. Analytics – information resulting from the systematic analysis of data or statistics. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing, landing page A/B testing, or Google Adwords purchases. 2. Average…

  • Digital Marketing 101: Creating Your Digital Marketing Calendar

    This post originally published on the General Assembly Digital Marketing Blog. This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in…

  • Digital Marketing 101: Understanding the Digital Marketing Funnel

    This post originally published on the General Assembly Digital Marketing Blog. When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I…