Next week and the following week, I’m giving two talks at General Assembly’s newly opened campus at Ponce City Market. They have a fantastic new space in the renovated old building that’s prime for small and large group gatherings, and I’m excited to do these two talks in those new digs.
First, this coming Wednesday, March 18th, from 6:30-8:30pm, I’ll be leading “Blogging for your Brand.” I gave this same talk back in January at GA’s old temporary space next to Dancing Goats. The crux of the talk is that everyone should be blogging and that anyone can create and maintain a useful, active blog for themselves or their company. Here’s the outline for the two-hour event.
- Platforms – Blogger, WordPress, Medium, etc.
- Starting – Most people’s biggest hurdle.
- Writing – “I don’t even know what I’d write about!”
- Best practices – How to make it count.
- Promotion – You have to tell someone or nobody will know.
- Measuring – Yup, Google Analytics.
- Success stories – Be a millionaire! Or something.
The following week, as part of General Assembly Atlanta’s “Launch Week”, I’ll be doing a similar talk to the one I gave at ROAM Dunwoody last fall called “Pitch Camp.” Pitch Camp will be on Thursday March 26, from 11am-1pm. For those two hours, I’ll be doing a much expanded version of the intro I give at every session of Pitch Practice, going deeper into how to craft and master your best pitch. Here’s how it’ll run.
- Why everyone should learn to pitch
- The anatomy of each type of pitch
- 30 second elevator pitch
- 3 minute pitch
- 5-6 minute investor deck
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