Four Upcoming Speaking Events @ GA Atlanta

My speaking & teaching calendar for April and May just got a little busier, thanks to the great folks at General Assembly. If you haven’t visited their sweet new space at Ponce City Market, you should do yourself a favor and head to midtown Atlanta and have a look.

While you’re there, you can get some learning in, too. Here are the workshops I’m leading in April & May at GA Atlanta.

  • Wednesday April 15 – Advanced Social Media Strategies – Step by step, we’ll dig into how best to engage your target audience on Twitter, Facebook, LinkedIn, and other social media channels through best practices and some little-known but powerful personal tactics.
  • Wednesday April 29 – How to Measure Social Media ROI – You know social media is powerful, but now that it’s become part of your marketing mix, you have to measure its ROI. How do you do that? Join me for this hands on workshop and leave knowing how to measure the fiscal effectiveness of your social media marketing efforts.
  • Saturday May 2Digital Marketing Bootcamp – the entire 10 weeks of Digital Marketing in one day! Bring your PC and something to write on, because you’re going to need them both as we cover branding, analytics, social, content, the marketing funnel, and your marketing calendar in a blazing fast half day.
  • Saturday May 16Blogging for Your Brand Bootcamp – Come with your PC and leave with a fully functioning WordPress Blog, including a custom domain, vital plugins, a great theme, social media connection, a content strategy, and your first three blog posts.

There are certain skills everyone needs to thrive in today’s digital marketplace, and GA is covering them all. I’m excited to help new marketers and bloggers dive in headfirst and learn skills that they’ll actually be doing in the workshops and then take home to their businesses the next day.

Comments

Leave a comment

More from Kevin

  • 6 Best Practices for Social Media Marketing Newbies

    This post originally published on the General Assembly Digital Marketing Blog. You’re just starting out actually marketing a business or non-profit organization using various social media channels and tools. You’re not a social media marketing expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries…

  • Digital Marketing 101: Social and Search Paid Advertising

    This post originally appeared on the General Assembly Digital Marketing Blog. This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who…

  • Digital Marketing 101: Owned Content Marketing

    This post originally appeared on the General Assembly Digital Marketing Blog.   In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything…

  • Digital Marketing 101: Measuring Your Digital Marketing Efforts

    This post originally appeared on the General Assembly Digital Marketing Blog. “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t…

  • Old marketing vs. new marketing: the only difference is data

    I love finding old ads for products we used to own in our childhood or teen years, like this 1983 Jeep Grand Wagoneer. Classic! I also am a huge fan of the series “Mad Men”, which is the essence of old school marketing, better known as advertising. Back then, it was similar to the old…

  • It’s not you. It’s me.

    I led an all day seminar this past Saturday at General Assembly in Atlanta. This class was a 6-hour event in which we compressed the 60 hours of the GA Digital Marketing class down to 6 hours, lunch from Chipotle included. Here’s a good description of the class and here’s a follow up to the…

  • 3 things that make it hard to tell your story

    It is my business to help entrepreneurs and small businesses tell their stories. Telling your story with great, compelling, consistent content builds trust among your audience, and helps them know that you have a solution to the problems they face every day. Most entrepreneurs don’t think they can tell their story, and they also don’t think…

  • Why to Tell Your Story

    I’ve written recently about telling your story and how to keep telling your story ad how some stories write themselves, but haven’t really delved into some deeper reasons to tell your story, so here’s the “why” of telling your story, both your personal story and the story of your business. I spent the day today on…

  • The Seven Things You Must Do to Win at SEO

    This post originally appeared on the General Assembly blog. Most non-developers are completely ignorant of, if not intimidated by SEO. Even some software developers won’t go near it. SEO has been called “black magic,” “dark art”and “pseudoscience,” most likely because if you happen to get it right, you win all the Googles! And everybody wants…