Four Upcoming Speaking Events @ GA Atlanta

My speaking & teaching calendar for April and May just got a little busier, thanks to the great folks at General Assembly. If you haven’t visited their sweet new space at Ponce City Market, you should do yourself a favor and head to midtown Atlanta and have a look.

While you’re there, you can get some learning in, too. Here are the workshops I’m leading in April & May at GA Atlanta.

  • Wednesday April 15 – Advanced Social Media Strategies – Step by step, we’ll dig into how best to engage your target audience on Twitter, Facebook, LinkedIn, and other social media channels through best practices and some little-known but powerful personal tactics.
  • Wednesday April 29 – How to Measure Social Media ROI – You know social media is powerful, but now that it’s become part of your marketing mix, you have to measure its ROI. How do you do that? Join me for this hands on workshop and leave knowing how to measure the fiscal effectiveness of your social media marketing efforts.
  • Saturday May 2Digital Marketing Bootcamp – the entire 10 weeks of Digital Marketing in one day! Bring your PC and something to write on, because you’re going to need them both as we cover branding, analytics, social, content, the marketing funnel, and your marketing calendar in a blazing fast half day.
  • Saturday May 16Blogging for Your Brand Bootcamp – Come with your PC and leave with a fully functioning WordPress Blog, including a custom domain, vital plugins, a great theme, social media connection, a content strategy, and your first three blog posts.

There are certain skills everyone needs to thrive in today’s digital marketplace, and GA is covering them all. I’m excited to help new marketers and bloggers dive in headfirst and learn skills that they’ll actually be doing in the workshops and then take home to their businesses the next day.

Comments

Leave a comment

More from Kevin

  • Three Marketing Analytics Tools You Should Already Be Using

    Cross-posted from the General Assembly Blog If you’re reading this post, you are most likely in or preparing to get into digital marketing. In the world of digital marketing, it’s all about the numbers. We conduct experiments, and measure them against our goals using the metrics and analytics tools that are provided for us to…

  • Experienced Entrepreneurs Should Blog More

    Earlier today, Allen Nance tweeted his “new strategy” for engaging in social media: New Strategy: @LinkedIN if I know you, @twitter if you can teach me something, @facebook don’t know, @instagram for surfing pictures. — Allen Nance (@AllenNance) May 26, 2015 I replied to Allen, “you left out #blog: where you teach others.” Around the…

  • How to Measure Social Media ROI

    Cross-posted from the General Assembly blog. Using social media to market your business is something every business should do; however, despite what some may think, social media is not free. There’s at least a minimum investment that you have to make, even if it’s just your time, existing knowledge, and ability. When there’s an investment…

  • What the Twitter + Google partnership means to the digital marketer

    Earlier today, my friend and fellow marketer Kevin Ekmark shared this story on Twitter about the renewal of the Twitter-Google partnership. From 2009-2011, Google had access to the Twitter “firehose” of data, but for reasons most of us won’t ever know, that partnership stopped. Then rumors of a rebuilding came about late last year. Now…

  • Take a Marketing Inventory

    General Assembly published my latest article on their blog today, How to Measure Social Media ROI. That post came from a seminar that we’re now teaching regularly at GA Atlanta, and is a great example of repurposing content from one media to many others. It’s not included in the blog post, but in the class,…

  • Science of SEO Debunked in One Word

    When I started Atlanta Tech Blogs as just a project to stay on top of the Atlanta tech startup scene, one of the concepts that kept popping up was “SEO“. I was familiar with SEO, but not in a guru kind of sense. I knew what it meant and I knew that if you want…

  • 5 Ways Instagram Is Different

    “I couldn’t tell where the lake ended and the shoreline began. It was just to beautiful.” Of course the 35 fresh catfish and venison poppers help. A photo posted by Kevin Sandlin (@kevinrsandlin) on May 9, 2015 at 4:21pm PDT I started using Instagram in late 2014 for the simple purpose of learning how it…

  • Knowledge vs. Understanding

    If you know about and already use the Google URL Builder tool, you can stop reading and move on to the next blog. If you’re still with me, wondering what the heck a URL builder is, then the next 3 minutes belong to you. One of the major components of digital marketing is measurement and…

  • What’s your zone?

    Yup, another Michael Jordan post. Way back in 1992, the Bulls played the TrailBlazers in the NBA Finals. In game 1 of the series, Jordan decided to start shooting three-pointers. He hit six threes in the first half, and ended up scoring 35 points just in the first half. After he hit number 6, he…